>Dear Mr. Vernon…
/1 Comment/in General Marketing, Wacky Advertising/by Rob Felber>How many of you have seen this back to school JCPenney commercial? Quick, name that 80’s flick! If you said The Breakfast Club, you are right on. This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” […]
>Backwards advertising
/0 Comments/in Wacky Advertising/by Rob Felber>In conjunction with last week’s blog on WDOK’s Christmas in July celebration, Rob remembered David Letterman’s “Morning Show” from years ago set out to confuse the public. In this video from 1985 shows David Letterman’s set portrayed as a morning show rather than his typical late night display. What other backwards advertising have you noticed? […]
>Thou shall not endorse unhealthy advertising!
/1 Comment/in General Marketing, Wacky Advertising/by Rob Felber>Marketers across the country are getting a harsh wake up call from the FTC. From an article recently released, there is a great concern for childhood obesity in the United States – and the FTC is blaming markterers. Although this report is from 2006, advertising “bad” products to kids is nothing new. For years celebrities […]
>WDOK’s Christmas in July weekend
/0 Comments/in Wacky Advertising/by Rob Felber>Driving in to work this morning I had my radio scanning my programmed channels as usual. “Indians playing the Twins this weekend…” [SCAN] “The Akron police department was especially busy last night…” [SCAN] “Rudolph the red nosed reindeer, had a very shiny nose…” Wait a minute, it’s July – not Christmas! As part of 102.1 […]
>"(Blank) the Roo"
/1 Comment/in Wacky Advertising/by Rob Felber> Let me paint the picture for you: It was a snowy day in late 2005 and I was driving around the University of Akron on Route 8 by Buchtel Avenue. I looked up and saw The University of Akron’s newest marketing campaign: an angry faced Zippy with the words, “Fear the Roo!” I couldn’t […]
>Meet Dave Tanks
/0 Comments/in Wacky Advertising/by Rob Felber>Recently, Katy wrote about her frightening experience with Meet Dave. You can read about it here. So remember that old saying… advertising just kills a bad product faster? Read about how the movie tanked in its first weekend! All that marketing for nothing. ~Michelle
>Wait, that can’t be right…
/0 Comments/in Wacky Advertising/by Rob Felber> Was that really Eddie Murphy’s head on the back of a car? Indeed it was. This past weekend on my way to Cleveland I saw a giant Eddie Murphy head on the back of a car. “Oh, I thought those were only in California!” Exclaimed my brother from the back seat of my car. […]
>A morning cup of coffee… on the street of NY?
/0 Comments/in Wacky Advertising/by Rob Felber>New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee. Is […]
>Then and now
/0 Comments/in Wacky Advertising/by Rob Felber>Granted, I don’t watch that much TV so I don’t see that many commercials. (Also, having TiVo helps eliminate any I would see.) Growing up in this new wave of technological advancements and new advertising, one can’t help but notice the drastic differences in advertising from 20 years ago. Here is an example of advertising […]