Customizing Your Social Media Scheduling to Capture a Wide Audience

Social media effectiveness is based on three factors: relevant and engaging content, industry related hashtags, and time of day. If you’ve read our blogs on how to incorporate hashtags into posts or our 8 question checklist before posting on social media, you should have  a good understanding about how to create engaging posts and incorporate hashtags into posts to capture a wider audience with a vested interest in your industry. In this blog, we’ll discuss the perfect times and days to post content for maximum exposure and engagement.

Facebook

Most people seem to need a break to get them through their afternoon slump.. Research shows most posting occurs most frequently Facebook between 1 p.m. and 4 p.m., with a peak around 3 p.m. The least engagement occurs on weekends, before 8 a.m., and after 8 p.m.

Twitter

Lunchtime is when most people check Twitter. Peak days to post are Monday and Thursday. Once 3 p.m. on Friday comes, many people have checked out and in weekend mode, so we suggest posting content early on Fridays.

LinkedIn

LinkedIn has the most engagement Tuesday-Thursday around noon and 5 p.m. with the least engagement on Mondays and Fridays when people are starting or ending their week. Prepare your most impactful content to be seen at this optimal time.

Google+

Unlike Facebook and Twitter, Google+ users are early risers. To get maximum engagement, post content first things in the morning. We suggest posting right when you get into the office to get the most views on  your posts.

Consistent Scheduling

Although there are certain days and times, it is also essential to keep a consistent social media presence. Developing and maintaining relationships with prospects and customers is a process that happens over time. By consistently scheduling posts (we suggest at least one post a day, 5-6 days a week), you are staying in the front of your prospects and customers. To discuss a customized social media plan, contact Rob Felber at robfelber@felberpr.com or (330) 963-3664 x1