2013-2014 Interns – apply today!

Internship Type: Public Relations/Marketing Internship Database Entry: Felber PR & Marketing Contact Name: Rob Felber Contact Title: President Phone: (330) 963-3664 Contact Email: robfelber@felberpr.com Twitter: @FelberPR Application Address: 8963 Darrow Road Twinsburg, Ohio 44087   Internship Location: 8963 Darrow Road Twinsburg, Ohio 44087   Job Description: Felber PR & Marketing is offering a college credit […]

How to Grow Your Utica Energy Business (Even if You Don’t Know Anything about Drilling Gas)

IN-DEPTH WORKSHOP (following same day luncheon presentation at The Club at Key Center). Rob Felber will be joining Andy in presenting this topic. My focus will be on marketing your approach to Utica energy business. The Utica Shale business boom is here and you and your business deserve a share of it! If you agree, […]

Join WIRE-Net now!

From humble beginnings, coordinating safety and security for Westside manufacturing businesses, WIRE-Net has grown to include supply chain sourcing and operational efficiency programs for Northeast Ohio manufacturers.  The organization is celebrating 25 years of serving manufacturers with a bold challenge to engage 112 new members this year. They are proud to boast an industry leading […]

Top 5 Reasons YOU should be using Social Media to promote your company

Social media has been popular since the early 2000s, but there are plenty of businesses that have not taken advantage of this online power tool. The over-arching question is normally “How can social media really benefit my business?” Here are the top five reasons that social media can benefit your company and enhance your online […]

Cultivate the March Madness hoopla into your business strategy

Businesspeople can learn a lot from March Madness, whether you’re a basketball fan or not.  To put it simply, March Madness is when “the small guys face the giants to see how good they really are.” Diane Hurd, guest writer for PR Daily, wrote an article providing five lessons from March Madness that PR professionals […]

Is there such a thing as social media etiquette?

A few months ago, we sent out a tweet briefly describing our services. A twitter user replied a few hours later describing their similar services along with our post. Rude. Has that ever happened to you?  Have people hijacked and/or spammed your posts before? Although it is not explicitly written as “social media law,” there […]

The Endless Referral System: cultivating new prospects and referrals (pt.3)

In part two of this series, we discussed meeting with new prospects to build referrals. But how do we go about looking for those referrals? As mentioned before, it’s important not to come off as desperate. It takes time for prospects to get to know you and be comfortable with you. According to Bob, you […]

The Power of Storytelling

Felber PR & Marketing, “Adventures in Marketing” – Storytelling is a powerful tool that all manufacturing companies should adopt in order to engage its audience. Rather than presenting news and facts, a leader or a representative of the company can “present important organizational information in a way that resonates with people, engages their imagination and […]

Lean To Green: Manufacturing’s Biggest Innovation Opportunity?

Felber PR & Marketing, “Adventures in Marketing” – Sustainability is an important and cost-saving practice. This popular trend is about “developing and deploying innovative new ideas for products and processes that help improve performance, maximize efficiency, reduce costs, slash waste and increase the bottom line.” Public relations and marketing is an effective tactic that can […]

Manufacturing Executives: Victims of Groupthink

Felber PR & Marketing, “Adventures in Marketing” – Over 20 years ago, many manufacturing executives contracted with oversea production believing offshoring was the new trend focusing mainly on the cost of labor. Little did they realize that they settled for the price of poor quality, the loss of intellectual property and the overnight competitors that […]