As a marketing and public relations firm squarely positioned, and exclusively serving, manufacturers we were intrigued and pleased to see positive predictions for U.S. manufacturing in 2016. Of particular interest for our client Fabrisonic as not only was 3D printing mentioned, but many of the prediction are already reality for Fabrisonic and 3D metal printing. […]
The new year is right around the corner and with that comes reflection. What did you accomplish? Where you can improve? I decided to be nostalgic and take a look back at our blog since its inception in 2008 and compare it to our blogs in 2015 to see how our blogging has changed (and […]
How to make networking fun and worthwhile December is the time of year for holiday parties galore- and with that comes opportunities for networking. Love it or hate it, these events provide attendees with the opportunity to connect with colleagues and make new professional contacts. Attendees may be there to network, are attending because of a […]
Live events are a growing trend, and with good reason. Live events allows for participants to join in an online conversation and create a community of participants online. With apps like Periscope on the rise, which allows for app-users to stream where they are in real-time, live events will continue to gain popularity and evolve […]
In honor of Manufacturing Day on October 2nd, 2015, we wanted to do something special to recognize manufacturers in NE Ohio. We decided to take a unique approach for Manufacturing Day and created a social media campaign which started at the Crain’s [M] Power Manufacturing Conference (follow @CrainsCleveland & @CrainsAkron) and spanned until Manufacturing Day on October […]
Showcasing the Manufacturing Sector in NE OHIO Mark your calendars, October 2nd is a worldwide celebration of manufacturing! MFG (Manufacturing) DAY addresses common misperceptions about manufacturing, “giving manufacturers the opportunity to open their doors and show, in a coordinated effort, what manufacturing is — and what it isn’t.” MFG DAY encourages manufacturers to work together […]
Customizing Your Social Media Scheduling to Capture a Wide Audience Social media effectiveness is based on three factors: relevant and engaging content, industry related hashtags, and time of day. If you’ve read our blogs on how to incorporate hashtags into posts or our 8 question checklist before posting on social media, you should have a good […]
Trade Shows for Manufacturers – Maximize the Three Most Important Stages Pre-show: Picking your best tactics During the show: The floor show rules Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]
Good for You, Your Company and Your Community Giving to charity and supporting your local community is simply good business. Many manufacturers, large and small routinely engage in activities that provide monetary support, volunteer labor and even their own products, all to move the needle for nonprofit organizations. Our clients have removed graffiti from park […]
You have spent time speaking to clients and prospects, researching just the right venues for your company to exhibit. Now, you have taken the leap and signed up for a trade show. You (and management) know this will be an investment of your company’s time, money, and effort. You’re staring at the email confirming […]