Welcome to installment number two of Promotional Gifts of the Season. It has been said “A way to a man’s heart is through his stomach” and it is also a way to your customers heart. This issue contains a recipe for your success.
FOOD GIFTS. So why are food gifts so popular? Why at the holidays are they so appreciated?
In advertising and marketing the best way to be remembered and create a “wow factor” is to employ all the senses in your promotion or gift. Nothing works better than a food item. The reason? A food gift touches the sense of taste, smell, touch, and sight. People always remember from whom they received that special gift and nothing is more shareable than food gifts. Food gifts make you smile and spread to more than just the recipient. Because many food gifts are shareable it is the prefect way to say thank you and show appreciation to your customers and employees. Talk about ROI – you touch more people and garner more positive and longer lasting goodwill with the correct food gifts.
But that is not all. Food gifts can be used as a unique way to transmit your message and reinforce your brand. A clever design or unusual package will create more attention and spread to multiple people allowing the best use of the gift. That perfect tin, wooden box, cutting board, Lucite or glass bowl will also serve as a keepsake reminder long after the impact and splash from the first opening, scent, taste and smile.
For the latest in chocolates, nuts cookies and more just call me at 330-963-3664 x 2 and I will select the prefect gift designed to fit your budget and taste.
Look for our next installment of Promotional Gifts of the Season.
Bruce Felber, MAS