>What does C.C. have to do with marketing?

It was October 2007 and our Cleveland Indians were going up against the Boston Red Sox in the Division Series. “In C.C. we trust,” said Rob. I believed him, and so did all of Cleveland.

We put our entire faith in C.C. Sabathia to lead our Cleveland Indians into the World Series to battle the Colorado Rockies. Sadly, the Cleveland Indians fell to the Boston Red Sox in a game seven loss and went on to beat the Rockies in only four games. Although we lost, C.C. ended up winning the Cy Young Award for his 2007 pitching performance, an award honoring the best picther in the Major Leagues. Today, up against the upcoming trade deadline, the Indians traded their second ever Cy Young Award winning pitcher to the Milwaukee Brewers in exchange for four prospects.

Although baseball and marketing, outside of the obvious, have relatively nothing to do with each other, this trade does. How many of you would trade your best account (on paper) for four prospects?


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