>Another Way to Promote Your Business

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In today’s competitive world businesses are always looking for ways to stretch their marketing dollars. One way that is to participate in community events. Like trade show environments you can see more people with less dollars and increase engagement. Engagement is the key to this atmosphere of sales and marketing as involvement with your product or service will increase recognition and keep you ‘top of mind’.

This weekend many summer festivals will take place. In Twinsburg, our business home, we will have the annual Twins Day celebration. Just 10 miles down the road the city of Streetsboro is holding their annual Family Days event. Interestingly they also have a twin connection. Headline performer Bucky Covington, American Idol runner up, will perform with his band that includes his twin brother. Another double take performance will be the Nelsons (twin sons of the late Ricky Nelson). For other details and times see http://www.streetsborofamilydays.org/

I will be available during the weekend event as the Streetsboro Chamber of Commerce President, so stop by our booth for a visit.

Keep in mind that these events also help promote your community and state. So get out and enjoy the great weekend of events, food and fun.

Bruce

>Twins invading Twinsburg, Ohio!

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Its official… you are seeing DOUBLE. No, you aren’t going crazy. It’s the annual Twins Day Festival! Here in our hometown of Twinsburg, this weekend we’ll be doing double-takes as this city plans to welcome twins from across the world. Last year, 2,034 sets of twins attended the festival…

So what does this have to do with marketing? It’s a perfect opportunity to showcase Twinsburg, local attractions and your restaurant, hotel, etc. And what a great press opportunity, too.

>Highway Beautification Act

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Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts.

Did you know for every new digital billboard that pops up, Clear Channel must remove traditional billboards that equal two or more times the space of a digital billboard? Read the latest argument happening in the City of Cleveland in this article. City Council’s President is getting an earful from everyone on this billboard issue. Hey, these billboards still fit within the Highway Beautification Act, right?!?

Lots of controversy this week in our city! Not to mention this is just a few days after the FBI raided the county offices, brush up on those details here.

So would you like to see those billboards gone? Leave your comments here.

~Michelle

>Word of the Day

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>The word of the day is: Exploratory Research

Definition of exploratory research – A strategic research design which emphasizes gaining ideas and insights.

-K