>Today’s word of the day: mindshare Definition of mindshare: Having a company hold the public’s attention and remain top of mind. For example, a few years ago KFC had a commercial out that included a high pitched shreaking noise throughout the majority of the commercial. A friend of mine complained about how annoying it was […]
>It is that time of year again when the Streetsboro Area Chamber of Commerce will present their annual Community Showcase. This event is “free to the public” and will feature Business Booths, Craft booths, Taste of Streetsboro and Entertainment. This year it will be held at the Middle School and runs from 10:00 am to […]
>After a week spent in Las Vegas and San Francisco, one thing is certain – there is no where like the west coast. It’s true what they say out there: California is a lifestyle in itself. As you can imagine, the marketing structure in Las Vegas is centered on being very loud and exceptionally large […]
> After months of hearing about Twitter, I finally did it. I signed up for Twitter. You can following me here: http://twitter.com/hirsh So, how does this social media fit in with marketing? It helps you create and keep your personal or professional brand top-of-mind. Companies can get a glimpse into their target audience. One can […]
>The first two days here in Boston has been very full. We have made 6 presentations to the class (or companies as we call them) and I find them to be extremely engaging. The topics range from understanding and setting strong outcomes to the creative process. They are all working on the case study and […]
>Today’s word of the day: Values And LifeStyles (VALS) Definition of VALS: this is a psychographic segmentation approach offering various characteristics and behaviors concerning people and their surroundings. * * * I’m baaaack! Boy, do I have some stories about the VALS out on the west coast! Blogs this week will be focused on how […]
>Welcome readers. I am currently in Boston to start the three-day exciting Promotional Consultant Academy and Learning Lab as part of the Felber & Felber commitment to reach out and improve ourselves and the industries we serve. This is my second Learning Lab where I will meet with industry professionals and be part of an […]
> Attention Ohio college students: The American Advertising Federation-Cleveland is accepting applications for their annual scholarship program. To be eligible, a student must:• Be an Ohio resident qualifying for in-state tuition at an Ohio college or university• Be pursuing a bachelor’s degree with a communications/marketing-related major (advertising, marketing, graphic design, photography, public relations, market research, […]
>As reported by the NY Times, it seems as though the stint with Jerry Seinfeld and Bill Gates is over. Was that meant to happen or did they pull it after the poor reviews? According to this article, this was Microsoft’s plan all along… create buzz for a few weeks then begin the “real ad […]
>Word of the Day: Share of Voice (SOV) What does it mean? This is the percentage of a particular brand or company’s total advertising volume in that product category. The higher the percentage, the larger voice you have in the product’s marketplace. Why is this important? In a Recession, its important to keep your SOV […]