>Olympic Emblem

>For those of you who think that logo design is easy, think again. Firms can spend hundreds of hours on designing logos that best represent brands. Why does it take so long and so many drafts? For every use of color, line stroke, icon or size, there is a meaning behind it. Take for instance […]

>Word of the Day – and then some!

>Again, with the Olympics theme, today’s word of the day is: Monopoly Definition of Monopoly: Having exclusive control over a commodity or service in a specific market, or a control that makes possible the manipulation of prices.In the particular case I am going to site as an example, it isn’t *quite* the first definition of […]

>One of the better commercials out there

>After the popularity of its debut at the Super Bowl, Budweiser has brought back its Rocky-themed commercial for this summer’s Olympic games. Visit Budweiser’s site, click on the commercials tab and be prepared for entertainment.

>Word of the Day

>In keeping with the Olympic spirit, today’s word of the day is: Reach Definition of Reach: The approximate number of people (or households) exposed to a particular advertising media or media schedule during a specified time. …for instance, the USA-China game had more viewers than any other basketball game in history. Any guesses on how […]