PMI Industries, Inc., an underwater cable solutions company, had a strong focus on delivering excellent services to its customers and recognized the need to elevate their digital presence to stay competitive in the marketplace. Their website was functional but lacked a modern Search Engine Optimization (SEO) strategy and did not reflect the full potential of […]
“You need to understand that our manufacturing company is very niche.” We hear this from nearly every manufacturer during our discovery meetings. “We are a very niche business.” It typically comes up when we start discussing their target market. Are the questions we ask about persona and their ICP (Ideal Customer Profile) making them uncomfortable? […]
The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]
Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]
We are thrilled to share that Rob Felber, resident expert, founder of Felber PR & Marketing, and veteran firefighter was a guest on the Manufacturing Masters Podcast! If you hear the words PR or Public Relations and you automatically picture the press room at the White House and some catastrophic news, you’re not alone. The good […]
In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their advice & all those we’ve worked with over the last three decades. Reflecting on our 30 years in business got me thinking […]
And then there was light. That was my first memory as a young Spartan. I remember brightness and being taken out of my comfortable box. My muscles were stiff from what I later learned was a long journey from somewhere called Amazon. I heard laughter and discussion from my adoptive family. They didn’t know what […]
Bucket list, check. Actually, doing a TEDx Talk wasn’t even on the list. However, a year ago I was invited by a dynamic group of seniors at Orange High School, my alma mater, to tell my story. My talk, “The Path Less Traveled – Impact Your Future and Those Around You”, was deeply personal and, […]
To celebrate Felber PR & Marketing’s 30th anniversary, I asked some of our long-standing clients and colleagues to share a piece of advice they might share with their younger selves if they had the chance. Here’s what they said: Create a strong balance between work and home, You have the rest of your life […]
Our 11-year-old pitbull mix rescue has us well–trained. When we sit down for dinner, usually long after she ate her dinner, she walks over to the kitchen cabinet and proceeds to get our attention with short, repetitive barks. This, coupled with a head nod in the direction of the cabinet, is her way of asking […]