>Word of the Day: Share of Voice (SOV) What does it mean? This is the percentage of a particular brand or company’s total advertising volume in that product category. The higher the percentage, the larger voice you have in the product’s marketplace. Why is this important? In a Recession, its important to keep your SOV […]
>We are all fans of Jerry Seinfeld, especially Bruce and Rob Felber! So what are your thoughts on his new ad with Bill Gates? If you haven’t seen it, you can watch the commercial here including the little shimmy Bill Gates does at the end! So what does this ad mean? Well for one it’s […]
>AAF-Cleveland’s September Luncheon will feature Matt Kraner, CMO, The Plain Dealer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Join us for the this informative event on Wednesday, September 17 at Windows on the River. Matt’s topic: “Black and White and Ready For The Future.” The newspaper industry is experiencing its most challenging time in history. Matt Kraner will share his insight about […]
>Super Bowl talk already? This article isn’t staking a claim in which final two teams will go but rather who will advertise on what I call “Commercial Bowl Day.” Only 10 spots are left for the 2009 event even though there was a 10% price increase from last year. Can you believe it!?! Watch the […]
>Help! Our office is having trouble deciding which candy to keep here. So, we need your help! Please view our main blog page and vote for your favorite. Thanks!
>In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, […]
>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]
> Ah, the anniversary of the big blackout that started only a few cities away from Twinsburg and brought down the power in seven states and parts of Canada. So all morning the news reported that many measures are in place so this doesn’t happen again. Well it may not happen in seven states again […]
>Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.OK now that my intro is out there I must let you […]
>The time has come for laughter, more laughter, tears and special advertising. The Olympics are finally here… let the games begin! Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue. ~Michelle