>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]
> Ah, the anniversary of the big blackout that started only a few cities away from Twinsburg and brought down the power in seven states and parts of Canada. So all morning the news reported that many measures are in place so this doesn’t happen again. Well it may not happen in seven states again […]
>Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.OK now that my intro is out there I must let you […]
>The time has come for laughter, more laughter, tears and special advertising. The Olympics are finally here… let the games begin! Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue. ~Michelle
>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage. See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments. Bruce
> In today’s competitive world businesses are always looking for ways to stretch their marketing dollars. One way that is to participate in community events. Like trade show environments you can see more people with less dollars and increase engagement. Engagement is the key to this atmosphere of sales and marketing as involvement with your […]
> Its official… you are seeing DOUBLE. No, you aren’t going crazy. It’s the annual Twins Day Festival! Here in our hometown of Twinsburg, this weekend we’ll be doing double-takes as this city plans to welcome twins from across the world. Last year, 2,034 sets of twins attended the festival… So what does this have […]
> Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts. Did you […]
> Logos. What are they and why are they so important? The dictionary describes it this way. “Logo – also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition”. For those of us in marketing we know and understand the importance of the visual […]
>I have to thank my brother for this blog idea, as he can always be counted on for finding me out of the ordinary blog items. This new carafe is designed to resemble a water drop, “frozen in time.” The tip of the drop is removed to become the drinking cup. Is this a useful, […]