>Welcome readers. I am currently in Boston to start the three-day exciting Promotional Consultant Academy and Learning Lab as part of the Felber & Felber commitment to reach out and improve ourselves and the industries we serve. This is my second Learning Lab where I will meet with industry professionals and be part of an […]
> Attention Ohio college students: The American Advertising Federation-Cleveland is accepting applications for their annual scholarship program. To be eligible, a student must:• Be an Ohio resident qualifying for in-state tuition at an Ohio college or university• Be pursuing a bachelor’s degree with a communications/marketing-related major (advertising, marketing, graphic design, photography, public relations, market research, […]
>As reported by the NY Times, it seems as though the stint with Jerry Seinfeld and Bill Gates is over. Was that meant to happen or did they pull it after the poor reviews? According to this article, this was Microsoft’s plan all along… create buzz for a few weeks then begin the “real ad […]
>Word of the Day: Share of Voice (SOV) What does it mean? This is the percentage of a particular brand or company’s total advertising volume in that product category. The higher the percentage, the larger voice you have in the product’s marketplace. Why is this important? In a Recession, its important to keep your SOV […]
>We are all fans of Jerry Seinfeld, especially Bruce and Rob Felber! So what are your thoughts on his new ad with Bill Gates? If you haven’t seen it, you can watch the commercial here including the little shimmy Bill Gates does at the end! So what does this ad mean? Well for one it’s […]
>AAF-Cleveland’s September Luncheon will feature Matt Kraner, CMO, The Plain Dealer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Join us for the this informative event on Wednesday, September 17 at Windows on the River. Matt’s topic: “Black and White and Ready For The Future.” The newspaper industry is experiencing its most challenging time in history. Matt Kraner will share his insight about […]
>Super Bowl talk already? This article isn’t staking a claim in which final two teams will go but rather who will advertise on what I call “Commercial Bowl Day.” Only 10 spots are left for the 2009 event even though there was a 10% price increase from last year. Can you believe it!?! Watch the […]
>Help! Our office is having trouble deciding which candy to keep here. So, we need your help! Please view our main blog page and vote for your favorite. Thanks!
>In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, […]
>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]