>Hello everyone! I hope you all had a great time watching the super bowl, and congratulations to Steelers fans. Since I am working for a marketing firm we thought it would be fun to get the younger generation’s opinion on the commercials. My favorite commercial is the one with the two Potato Heads driving… Mrs. […]
>It has been about week since I returned for the annual convention of the Promotional Products Association International (PPAI) and as promised I would report on the event. Well I actually have some real life examples to share with you on where and how effective promotional products are used. During the Inauguration of President Obama […]
>So as we gear up for Super Bowl Sunday, the buzz is all about PETA – you know, the “People for Ethical Treatment of Animals” organization who last year started debuting racy magazine ads. Well I think they’ve outdone themselves. According to this article on clevelandleader.com you can read all about the controversy and if […]
>Here we are January 14, 2009 and the year is already up an running. So where am I? I am at the Promotional Products Association International (PPAI) annual Expo in Las Vegas. This event is where promotional professionals gather to foster new and creative ideas to bring to our clients. There is something for everyone […]
>I want to wish all of our readers a very Happy & Prosperous 2009. It is with great anticipation that we say goodbye to 2008, especially the last few months, and hello to 2009. We have so many changes on the horizon so let us all stand together to rebuild our country and individual lives. […]
>Who doesn’t love a list of top ten weight loss tips, best new year’s resolutions and banished words… wait, what? Yes, there is a list of banished words. As public relations professionals, we can appreciate strange lists like this one: Lake Superior State University’s List 2009 List of Banished Words. In 1975, the LSSU public […]
>Last week I conducted a seminar for the Industrial Round Table of the Streetsboro Area Chamber of Commerce. Our theme was ‘We refuse to participate in the recession – how about you?’ I partnered with Jim McClintock a sales training coach with The Training Center in Chagrin Falls. We both spoke about the sales and […]
>So we all have our favorites. Kind of like Pepsi or Coke, right? I just saw a fun, clever commercial for “The World’s Purest Taste Test” by Burger King. Basically BK’s Thailand commercial is about how BK traveled to a place where the word “burger” doesn’t exist, documented which burger people liked better – Whopper […]
>Hello AIM readers. Continuing from my last entry regarding advertising in slow economic times I came across an interesting article and a study. (Reference Advertising in Tough Economic Times By Pete Michuda (EZine Articles.com) How to market in tough times? Take advantage of the opportunity! Economic downturns are Darwinian events in the marketplace. The weak […]
>Ok we have all either heard or experienced the following – “When the economy is down cut or decrease the marketing budget.” This is a very common thought, but one that can cause more problems now and especially in the future. The concept in marketing is to increase ‘market share’ or at best maintain it. […]