>Advertise Yourself!

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Getting ready to hit the job market for your first position in advertising, marketing or public relations? Looking for your next gig? Either way you will need to show your stuff. You’ve spent many late night hours toiling over college projects and, in the real world, client deadlines. Besides the heartburn from two pots of coffee and a 30 minute pizza, before now your first impression to an employer was a #10 envelop and a flat piece of parchment. You had no real way to show off your great work prior to an interview (assuming you even got that far).

Enter, Zolio, LLC and their newly launched website http://www.zolio.com/. Zolio is a free, multimedia-rich online resume building website. This is not your father’s resume. Forget about the old black and white resumes and move up to Zolio. Let employers see more than a name; show them presentations, graphic design work, videos. Let the sun finally shine on who you really are, show them your Zolio.

>BRUCE FELBER ELECTED TO INTERNATIONAL BOARD OF DIRECTORS

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Our own Bruce J Felber, MAS, has been elected to the Promotional Products Association International (PPAI) Board of Directors for a four-year term beginning in January 2009. A membership of 7,500 global members elected Felber to the 19-member board in addition to another promotional consultant and two industry suppliers.

Did you know?
A 25-year veteran of the promotional products industry, Bruce has severed on many PPAI committees over the years. Most recently he was chairman of the Public Relations Committee. Bruce is a PPAI mentor and instructor for the Promotional Consultant Academy, a hands-on, highly experiential learning lab designed to raise the professional level of the promotional consultant. Locally, he was a two-time president of The Ohio Promotional Products Association and was inducted into their Hall of Fame in March 2008. Read more about Bruce.

Join me in congratulating Bruce on this huge honor!

>Boo! Did I scare you?

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Ok ghouls and goblins it is your time. In case anyone did not realize today, October 31, 2008, is Halloween. This means you have an excuse for dressing up and playing pranks. It is also the time to enjoy sweets (your dentist will love this) and look into innocent faces as they say “trick or treat”.

Do today’s kids even know what that means? Will anyone really give or get a trick? I would be curious if anyone could find some non-traditional approaches to this holiday.

If you are so inclined and would love to share photos or ghostly stories, please do so. Remember that there are many children roaming the streets tonight, so slow down and drive safely. This is a fun holiday, but let us all respect each other and their properties.

Bruce

>Ohio Means Business

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A few months ago, Rob Felber was interviewed about Ohio’s business environment. The interview was just released last week! Learn more about what Ohio has to offer to those who work and want to have some fun too.

~ Michelle Hirsh, Felber & Felber Marketing

>I thought my Snapple blog post would be a snap

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But instead, I was in the middle of typing the post when I closed Internet Explorer with Snapple’s website up and 30 more websites opened… it wouldn’t stop loading! Do NOT try this at home.

So, let’s try this again! I’m a huge fan of Diet Peach Snapple. I Love the stuff and used to love the advertising. Remember the Snapple Lady? Anyone else know the Snapple song? I couldn’t find it on the web so here it goes from memory:

Sing a song of Snapple but wait until you drink
‘Cause singing while your swallowing is harder than you think!

All across Ohio, Snapple does NOT distribute large bottles. Snapple only sells the better and bigger sizes in other states. In Cleveland, I recently found “Snapple Singles to Go!” packets! As a consumer, I thought I would miss the “real facts” from under the bottle cap however I surprised to find that whoever designed this small, nifty package found room to include their known-for “real fact.” Did you know that mosquitoes have 47 teeth (real fact #129)?

Marketing lesson… be sure when you create product extensions that you keep the brand’s identity intact. Snapple did a great job in doing this!

And please, don’t go to the website as I’m still worried I have a virus.

~ Michelle Hirsh, Felber & Felber Marketing

>Obligation and Right.

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We are closing in on the November ’08 elections and it is an understatement to say it is business as usual. We are facing the most significant election of modern times. With our financial future and our basic way of life being challenged this is when all of us must step forward and make voting decisions.

Our federal election is surely on all of our minds and whether we own our own business, work for a large or small company we know times are being tested. For some of us this is a new experience and for many just another in our lifetimes. I am sure if we all work together we can make the turn for a brighter and more profitable future, but not without some hard choices and a new dedication to see it through.

Don’t forget about our local issues either. State, county and city issues are just as important. Grass roots efforts are the catalyst for many national changes. Consider these initiatives when voting.

I urge all of us to study all our federal, state and local issues very carefully and vote from your heart. As Americans we are extremely lucky to have an open system by which we can change or strengthen our lives. I was always taught that it is not just an obligation and right to vote but a privilege we should not take lightly. President Lyndon Johnson said, “The vote is the most powerful instrument ever devised by man for breaking down injustice and destroying the terrible walls which imprison men because they are different from other men.”

Together we can make a difference in our lives by keep our communities and country strong. Thank you to all of our members that continue support and volunteer for our chamber.

Bruce Felber

>Fonts on Highway Signs

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>We all love playing with different typefaces – they make us understand the document or ad better… is it serious, playful, cheerful, dramatic, old school, fancy, etc?

Designers could spend hours making sure the type is just perfect, meaning that it sets the tone, is readable and even desirable. But have you ever thought about how typefaces are used on public signs?

In a recent report on WKYC, a new font will be used on signs around northeast Ohio’s highways! Why? They are trying to make the signs easier to read, resulting in hopefully less accidents.

Now if only the new signs could be legible and seen in winter!!

~ Michelle Hirsh, Felber & Felber Marketing

>Advertising Icon Dies

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House Peters Jr., otherwise known as “Mr. Clean,” died yesterday at the age of 92 years old.

“Mr. Clean, Mr. Clean…” was a great jingle, one lasting for fifty years. And who says advertising doesn’t work?

May he rest in peace.

~ Michelle Hirsh, Felber & Felber Marketing

>Streetsboro Chamber Community Showcase Sept. 27th

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It is that time of year again when the Streetsboro Area Chamber of Commerce will present their annual Community Showcase. This event is “free to the public” and will feature Business Booths, Craft booths, Taste of Streetsboro and Entertainment.

This year it will be held at the Middle School and runs from 10:00 am to 2:00 pm. Come network and see what Streetsboro has to offer. I will be at the chamber booth so stop and say hello.

For more information call the chamber office at 330-626-4769.

Bruce

>Tweet, tweet, twittering, twit twit… TWITTER!

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After months of hearing about Twitter, I finally did it. I signed up for Twitter. You can following me here: http://twitter.com/hirsh

So, how does this social media fit in with marketing? It helps you create and keep your personal or professional brand top-of-mind. Companies can get a glimpse into their target audience. One can never do enough research!

Thanks to the Social Media Club of Cleveland, I actually have people following me! I attended the first meeting this morning. Thanks everyone who made me feel welcome.

There is so much out there to learn… I promise to keep our blog followers updated on how social media can be used, etc. More to come!

~ Michelle Hirsh, Felber & Felber Marketing