>Selling yourself

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True, selling yourself on eBay probably isn’t the best idea. But for Alex Chatfield, there was no other way to enjoy the remainder of the baseball season. You see, Chatfield is a Cleveland Indians fan, as am I, and we are somewhat used to not winning lately. Mostly that is thanks to the 10-game losing streak we were on for the first time since 1973. (As a matter of fact, until yesterday’s 13-2 win over the Tampa Bay Devil Rays we had not won a game since June 27th!)

Chatfield has had enough and decided to list his fan loyalty for sale on eBay. The starting bid is $299.00 for which you will receive the following (as quoted from his ad):

1. I will watch at least one game a week of your favorite team and root as hard as I can for them to win.

2. I will send you at least 3 emails a week telling you how awesome your team is and or discussing what your team needs to do to get better (in my opinion).

3. I will wear (at your expense) any appropriate apparel (meaning Male officially sanctioned MLB merchandise) for your team. You will recieve one digital photo of me wearing this garb for each item you purchase and send to me.

4. I will root for your team for the remaining 2008 season and for the 2008 Post Season, after that, I am no longer requried to root for your team.

5. I will email a friend of yours and tell them why their team sucks, and why your team is awesome. (limit 3 emails – no profanity)

Careful though. If you are a Boston Red Sox fan, that will cost you an extra $3,500. Do you prefer to root for Jim Thome’s team? An extra $1,500. Yankees? Prepare to spend an additional $10,000. What about Roger Clemens? That’ll be $5,000 additional. And Barry Bonds? A whopping $35,000!

This begs the question if Chatfield is a fairweather fan or if simply needs some extra money. In either case, Chatfield is marketing himself to users all over the world – and in a very creative idea. This story has made the local news and the hits on his eBay ad are increasing by the minute.

When in marketing, especially in marketing yourself, ensure you are saying what you want to say and not leaving your loyalty out to dry.

-Katy

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