>There’s a new chief in town

>A chief blogger, that is. Larger corporations such as Dell, Coca-Cola and Marriott are now actively recruiting people to tell their company’s story via blogging and try and further engage and interact with their consumers. To date, only a little over 11% of Fortune 500 companies have corporate blogs, according to SocialText. With the rising […]

>A lesson from Randy Pausch

>As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given […]

>When I was your age, Pluto was a planet.

>Initially, this Facebook group just made me laugh. Whether that is because I am easily entertained or not is a different story all together – but, think about that for a minute. The children growing up now will be educated with the solar system as Mercury, Venus, Earth, Mars, Jupiter, Saturn and Uranus. No Pluto. […]

>And the winner is…

>Zurich, Switzerland. This city was named by BusinessWeek as the world’s best place to live. Who else was made the list? 1. Zurich, Switzerland2. Vienna, Austria (tied)2. Geneva, Switzerland (tied)4. Vancouver, Canada5. Auckland, Australia6. Dusseldorf, Germany7. Munich, Germany (tied)7. Frankfurt, Germany (tied)9. Bern, Switzerland10. Sydney, Australia Curious how your city ranked? Check it out.-Katy

>A Great Man Who Will Always Be Remembered

> To wake up on Sunday morning and Watch “Meet The Press” has always been a tradition or more recently a habit. So this Sunday was no different – or was it? There was an almost biblical feeling. A feeling like something was not right. To watch the show I have grown up with and […]

>Getting Settled

> Today marks one week we have been in our new home… and we are almost settled. Here is a little taste of the progress we have made: Bruce, still working. We aren’t sure the man ever stops… Rob’s office, looking quite organized. My office, neat for the first time. Katy’s desk (notice the Cleveland […]

>Who, that, which?

>Piggybacking off of my article on June 3rd, “Which “to” is it?” I have decided to keep these grammar lessons going. In writing, it is crucial to have correct word placement. There are many commonly misused words people use everyday not realizing what they are actually saying. A few of my favorites are below: Accept […]

>Derrie-Air?

>Ah, the power of advertising. Did it work? How do you measure it? Will it create buzz? These are all great questions. For those non-believers in advertising, check out this story about the Derrie-Air hoax played by The Philadelphia Inquirer. Basically, Philly ran an ad for Derrie-Air, a new airline that charges passengers by the […]

>We’ve moved!

> It is time to say goodbye to Church Street. The Felber Team has had many memories here over the years, along with many Adventures in Marketing. Please update your new address as we make the journey down Aurora Road to our new home. 1869 E. Aurora Rd, STE 400Twinsburg, OH 44087 * * * […]

>The anti-water bottle

> It has begun, the new adventure into non-plastic water bottles – and they aren’t being shy about bragging. SIGG USA has developed an eco-friendly, reusable water bottles, ideal for those concerned with their health and their environment. This water bottle is much friendlier on the environment and our surroundings than the other alternatives on […]