The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and especially what we wrote about in our August 2020 blog How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. During the […]
You did it! You effectively pre-planned your show (You committed to a trade show, now what?) and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]
Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture leads, and make the very best impression in an incredibly compressed time. Our last blog introduced the concept […]
Pre-show preparation is key to success and achieving a return on your investment Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome is key to effective goal setting. Can you expect actual sales and signed purchase agreements? Are you introducing […]
Did you see what I did there? Vaccine shots…. Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade shows, conferences, and hosted lunch & learns. Then, the doors were locked, events were canceled worldwide, and well, you know the […]
LinkedIn continues to be the go-to platform for manufacturers to connect, promote, and engage prospects. Our manufacturing clients have integrated LinkedIn with their HubSpot CRM, connected paid social campaigns, and routinely generate leads from the platform. Here’s a collection of our most popular blogs on all that is LinkedIn. 5 Templates to Connect with Someone […]
By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become leaders. Leadership is the art of influence and the skill of creating the conditions to achieve operational and organizational success. Managers manage things: budgets, strategic plans, and […]
The National Tooling & Machining Association featured our article in their printed newsletter The Record. With trade shows canceled due to the pandemic, manufacturers are struggling with a huge gap in their lead generation. See the entire article here.
Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]
Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your […]