Launch of Felber PR “Mug Shots”

You’re Getting Mugged

john troyer

John Troyer from Ciuni & Panich loves his Felber PR mug as much as his ‘Great Place to Work’

You are getting mugged, but no one is getting hurt! Do you love your Felber PR mug? We hear all the time that it’s people’s ‘favorite mug’. We’ve created an album on our Facebook page called ‘Mug Shots‘, with photos featuring the one and only Felber PR mug.  Our mug is a trusted companion that keeps coffee nice and hot–from late night work sessions to long days managing the factory floor.

tom jackson leverity insurance group

Tom Jackson with Leverity Insurance Group “insures” he always has a strong cup of coffee to start the day helping businesses protect their investments.


We’d like to promote your company through  ‘Mug Shots‘. Just snap a photo with your Felber PR mug. Be as creative as you can, capturing your company’s uniqueness! We can’t wait to see where you are using your mug.

So, what are you waiting for? Take a coffee break and have some fun. You deserve it! Send your photo to We will be continuously updating the album as photos arrive. 

What, you don’t have a Felber mug? Let us know and we’ll send you one!

Click here to view all of the Mug Shots:  Felber PR Mug Shots Album

Manufacturing Media Interviews: How To Ace Them

What you need to know before you agree to  speak to a reporter

mark fabrisonic and bill k SME

Our client, Mark Norfolk of @Fabrisonic3D, being interviewed by Bill Koenig, reporter at @MfgEngNews

They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the conversation. Preparing for the interview and obtaining just the right coverage is critical. In this article, we will discuss the strategy you should take for nailing media interviews. Note, in this article, we are talking about a typical media interview NOT a crisis situation or the dreaded “ambush” interview with a reporter shoving a microphone in your face. How to handle a crisis or “ambush” interview will be discussed in a future article.

For your typical interview, you should have a strategy for these five steps: 1) Know their audience, 2) Research the reporter and their history, 3) Have your facts straight, 4) know your desired outcome, and 5) Have your art ready.

First, are you familiar with the publication? You need to know who they consider their audience and if there is a fit with the content you hope to convey. Research their website, peruse past issues, and look at their media kit. The editorial calendar is of particular interest. These are the “big rock” issues they will be covering editorially. If you can align with a proposed topic, you will be doing yourself and the reporter a huge service. Second, get to know the reporter. Read articles they have written. Pay attention to tone, depth of technical expertise and look for any bias the reporter may have, especially if that could either help or hurt your cause. By demonstrating your familiarity with both the publication’s editorial direction and the reporter’s work, you are also showing you have respect for their organization.

Make sure that you are well versed in your subject matter. Whether you are meeting in person or over the phone, make sure you know the facts about your organization. While you cannot anticipate every question, you should know your content cold. If you are not the expert, either get briefed by one prior or better yet, have them participate in the interview. Knowing your facts and developing key message points are not always the same thing. Your message points are fact-based content that you want to highlight. One tactic you can use is to request questions ahead of your interview. You have to be tactful here and be prepared for no. But, if you get the questions ahead of time, do not squander this opportunity to prepare.

Now that you have your facts and message points ready for your interview, know exactly what you want to get out of this interview opportunity. It’s perfectly acceptable to ask the report how their story will be used. Is this a feature on your company or are you being included in a larger piece? Is this a sidebar to a separate story or simply a product mention with a photo and caption?

Lastly, have graphics in the form of charts, photos or infographics ready and in the proper format. When you reviewed the publication, you already made note of the “art” they publish to support their content. Make sure your supporting graphics are ready to be emailed or uploaded. If this is a print publication, they will undoubtedly want the highest resolution photos or graphics you can provide. A jpeg off your website will usually NOT work. We have seen time and time again our client’s interview featured simply because we had the best and most readily available supporting graphics. Just as important, relax. You are prepared and ready for this opportunity. And, if you string a few of these together, you will certainly be viewed as an industry expert.

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Manufacturing Trends to Watch in 2016

As a marketing and public relations firm squarely positioned, and exclusively serving, manufacturers we were intrigued and pleased to see positive predictions for U.S. manufacturing in 2016. Of particular interest for our client Fabrisonic as not only was 3D printing mentioned, but many of the prediction are already reality for Fabrisonic and 3D metal printing.

Reprinted from Manufacturing Leadership Blog

Global Manufacturing to Grow Modestly: Economists and governmental organizations are predicting respectable industrial growth in 2016, assuming that there are no disruptive political or economic events. A 2.6% growth rate is foreseen in the U.S. China and India, although currently in contraction, are seen as faring better, with 6% growth predicted in China and as much as 8% growth foreseen for India. With its economy continuing to recover, European manufacturing growth, while uneven country by country, is expected to grow faster than the U.S. The yet-unknowns: the migrant crisis in Europe, the global threat of ISIS terrorism, and the possibility of more sophisticated cyber attacks, any of which could upset business conditions and damage growth.

 U.S. Election Year Blues: Despite a rise in state-sponsored manufacturing competition from countries such as China and India, U.S. manufacturing will struggle for visibility during the U.S. Presidential election year as terrorism, immigration, and rising income inequality, among other topics, dominate the national political debate. None of the major candidates from either political party have demonstrated knowledge of or a focus on manufacturing. The one bright spot: the selection of the U.S. as the partner country at the world’s largest industrial event, the Hannover Fair, in April in Germany. And the participation of President Obama, the first time a sitting U.S. president will be in attendance at the Fair.

 Manufacturing 4.0 In Action: 2016 will be the year when the much-vaunted theories behind Manufacturing / Industry 4.0 that have been developed over the last few years move into real-life practice as front-line use cases begin to bring to life the opportunities for applying advanced new digital, cyber-physical approaches to plant floor automation and processes to significantly improve manufacturing productivity, flexibility, quality and efficiency. Companies that can serve as role models for others will emerge. And end-user demands for interconnectivity and software standards will intensify.

Small Manufacturers to Fight the ‘Digital Divide’: Concerned that they could fall rapidly behind global competitors with greater financial and other resources, small- and medium-size manufacturing companies will move more aggressively to develop strategies to embrace Manufacturing 4.0 concepts and technologies. For many, this will include modernizing plant floor equipment and moving to state-of-the-art operational systems, including cloud-based ERP systems, to better manage information.


The Evolution of Search Engine Optimization (SEO)

The new year is right around the corner and with that comes reflection. What did you accomplish? Where you can improve? I decided to be nostalgic and take a look back at our blog since its inception in 2008 and compare it to our blogs in 2015 to see how our blogging has changed (and hopefully improved). One of our very first blogs talked about the importance of organic (meaning unpaid for) search engine optimization. In this blog, I’ll discuss what we thought then about SEO, our current SEO strategy, and what we’ve learned as a firm from about SEO over the last several years of blogging.

Our SEO Strategy in 2008:

In 2008, our sole SEO focus was using keywords. In a 2008 survey, we polled approximately 50 publishers (60%) and marketers (40%), through online surveys and phone calls, to determine our core keyword areas. Then we took those findings and would cross check with services such as and to continually help us in choosing the right key words.

2008 seo blog

An example of one of our very first blogs, which discussed SEO in 2008.

As you can see is the example photo to the left, our blogs in 2008 were very brief. We were on the right track with linking multiple sources in our blogs, as that helps in getting blogs to be found in searches more frequently. Although we used keywords in our blogs and monitored Google Analytics to try and find a correlation between keywords and blog traffic, we weren’t using keywords to their fullest potential. Also, we didn’t understand the value of using photos and tagging them with keywords for Google indexing.

Our SEO Strategy Today:

Today, Felber PR & Marketing uses a very thorough SEO strategy that we utilize across ours and our clients’ social media platforms and blogs.

2015 SEO blog

Manufacturing Day 2015 blog utilizes the keywords “Manufacturing Day” throughout the piece in the photos, headline, and body of the blog to improve SEO & Google indexing.

On the left side is a recent blog I wrote. As you can see, the title is straight and to the point and utilizes our focused keywords “Manufacturing Day”. The keyword can be found in the URL, image names, and the majority of all photo captions on the page. The more the focus keyword is used, the more likely it is to be seen in posts. Like in 2008, we link and cite multiple sources in this blog (and make sure that the hyperlink opens in a separate tab so that people stay on the blog and read our content!

2015 SEO blog 2

Manufacturing Day 2015 blog uses multiple photos with captions to improve the flow and readability of the piece.


Our blogs are much more thorough in 2015 and highly researched. We also have worked to create a much more visually appealing layout with photos and captions, to make the blog more aesthetically appealing and improve readability. After our blogs go live, we social media the blogs out on all our platforms with the keywords and other appropriate hashtags, all in an effort to gain more readership.

What We’ve Learned:

Organic SEO has changed and grown as a field since 2008. While we were on the right track in 2008 using keywords, we did not realize the extent that we needed to use keywords throughout the blog, photos, and in the URL. We also did not utilize hashtags to our fullest potential in sharing our blog content. Today, continuously monitoring LinkedIn Groups, Twitter, and other key resources to find the latest trends and keywords to use to give ourselves and our clients more visibility. SEO is an ever changing and evolving field. We’ve stayed up-to-date on the latest SEO trends and will continue to learn new processes and ways to leverage SEO for years to come.

Tips for Networking at Holiday Parties

How to make networking fun and worthwhile


December is the time of year for holiday parties galore- and with that comes opportunities for networking. Love it or hate it, these events provide attendees with the opportunity to connect with colleagues and make new professional contacts. Attendees may be there to network, are attending because of a work obligation or simply to have fun and unwind. Here’s how you make yourself stand out at holiday parties, provide value to other attendees, and grow your network.
1. Go the the Party with a Strategy
It’s tempting to let loose and hang out with the usual people in the office. If your goal is to expand your circle of influence, it’s best to make a list of people that it would be beneficial to speak to at the party. If you’re going with the purpose of networking, let your co-workers know what you’re doing and divide and conquer. Enlist the host or other key people in advance – ask if they might introduce you to someone on your list. That way, you and your company are getting the greatest amount of visibility possible.
2. Network with Everyone You Can.
Holiday parties provide great networking opportunities. You could meet a future boss, mentor, co-worker, or a customer. However, networking is easier said than done for many people. If you’re unsure of where to start with people, begin with asking people some basic information, such as where the people work and what their job entails. After you’ve learned that basic information with people, ask people questions about projects they are working on then move on to talking about trends in your industry or current events that may be interesting to that person, based upon what you have in common. One of my favorite starter questions, easy when here are name tags is “So, tell me about (insert their name).” The beauty is you will immediately get them talking, and this is important – talking about themselves or their favorite topic. Do they lead with their job, hobby, family? Pay attention and let them carry the conversation.
3. Limit ‘Shop’ Talk
Preparing some conversational topics ahead of time can be helpful, specifically if you are a shier person. Review current events and think about some topics that aren’t work-related. The last thing you want to do is talk about work-related achievements and come off as haughty or overly self-interested. Or worse, they use the opportunity to complain. Listen more, speak less. Ask informed questions. This will show people you are speaking with at the event that you are genuine and interested in what they do. You aren’t all about promoting yourself or creating sales.
4. Offer Your Business Card (and Ask for Theirs)
Once you have had good conversations with key people at the party, it’s important to offer your business card so you can stay in touch. Ask if you may have their card. Write a quick note on the back. It could be a small reminder about what you talked about or something that will jog someone’s memory as they look through their vast amount of cards.


Our personalized and branded thank you cards that we send out at Felber PR & Marketing

5. Follow Up
After you’ve had great conversations, it’s time to follow up. We absolutely love written notes. We even have a prepared note card that fits in a regular #10 envelope.  If you want to really stand out, though we suggest the handwritten note to people’s workplace. People rarely get handwritten notes these days and that is a great way to cut through the clutter of emails and stand out! Don’t forget to invite people to connect with you on LinkedIn. A simple message on LinkedIn or email will show that you are gracious and are a person who follows through.

Live Events Attendee Guide

Live events are a growinglive-events-blog trend, and with good reason. Live events allows for participants to join in an online conversation and create a community of participants online. With apps like Periscope on the rise, which allows for app-users to stream where they are in real-time, live events will continue to gain popularity and evolve over the next few years. It can be daunting for attendees to understand this new marketing channel and make the most of it. Utilizing social media during a live event has its own nuances that you should consider before jumping in live. Here are the top 5 tips for getting the most out of live events.

  1. Use the Correct Hashtag

Using the correct hashtag is of utmost importance. Most events these days have a dedicated hashtag. By using the event’s hashtag, you are ensuring that your tweet or post will be part of the conversation, giving you and your company more exposure.  

  1. Add Value to the Feed

Before attending the event, it’s a good idea to come up with some talking points that you want to emphasize. That way, you can weave branded messaging into your tweets, which allows you to both support the event and impact your brand.  

As a participant of the event, add your personal insight in tweets and posts about the event. Your unique perspective will be appreciated and also will distinguish you from other event-goers, who are only posting with the purpose of letting others know they are attending. Keep the feed interesting by highlight memorable moments from the event. Ask yourself before posting, whether your followers or other event attendees will find this content engaging, relevant, or interesting.

  1. Retweet, Comment, and Follow

Remember that you’re not the only one at the event. Have your phone or Ipad open to a stream of the event’s hashtag on Twitter. Then you’ll get a real-time feed of the event and will easily be able to retweet and comment, engaging with other participants. This is a great way to connect with like-minded individuals at the event and develop interest from prospects. If you like the content posted by another attendee, and think you could have a business relationship,  follow them and even repost their message. This opens the door for you to start further conversations with that person down the line.

  1. Share Pictures

Twitter limits tweets to 140 characters each, but as the saying goes “a picture is worth a thousand words.” Sharing a photo is a very impactful way to get your message across! Take good clear photos and remember to add a branded caption about the picture in your tweet.

  1. Don’t Hijack the Hashtag!

Essentially, the term means, “when a hashtag is used for a purpose that was unintended by the creator of the hashtag, negatively impacting your company, event, or brand.” We have a blog on this subject, which gives a more in-depth dialog about hashtag hijacking. During live events, it is possible for people to get carried away and start tweeting about off-topic subjects. It’s important to take a step back and ask yourself if jumping in on those conversations will add value to the feed. The last thing you want is to distract from the event going or annoy potential prospects with your off-topic tweets.

Manufacturing Day Campaign 2015

In honor of Manufacturing Day  on October 2nd, 2015, we wanted to do something special to recognize manufacturers in NE Ohio. We decided to take a unique approach for Manufacturing Day and created a social media campaign which started at the Crain’s [M] Power Manufacturing Conference (follow @CrainsCleveland & @CrainsAkron) and spanned until  Manufacturing Day on October 2nd. In this blog, learn our takeaways from doing this social media campaign and our tips for holding a successful live event.


We started our Manufacturing Day campaign at the Crain’s [M] Power Manufacturing Conference. Here are visitors at our booth supporting Manufacturing Day!

  Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s value to the U.S. economy.” Popular Manufacturing Day events include plant tours, job fairs, manufacturing community events, expos and celebrations. Participants of Manufacturing Day use the hashtag #MfgDay to join the movement and support US manufacturing as a whole, with people and businesses around the country.

At Felber PR & Marketing, we understand the value of manufacturing in this country and especially in Northeast Ohio. We decided we wanted to put a spotlight on not only our fantastic manufacturing clients, but also on the organizations that make our region so strong!  From 7:30 AM until 7:00 PM on Manufacturing Day (October 2nd), we highlighted Northeast Ohio manufacturers, manufacturing educators, and manufacturing supporters through a unique social media campaign. We used #MfgDay to chronicle
this journey and unite our clients and the manufacturing supporters we featured with manufacturers around the nation.

The next generation of manufacturers at the Cuyahoga Valley Career Center

It was a truly humbling experience for us to promote NE Ohio manufacturing. We featured a variety of organizations and companies to showcase the many faces of the manufacturing sector. Cuyahoga Valley Career Center (CVCC)  is an incredible school that is teaching the next generation of manufacturing with the latest technology and practices, Wire-Net is a non-profit dedicated to improving the manufacturing community resources and networking opportunities, and Buckeye Fasteners is a company that has been a staple in the Cleveland manufacturing sector since 1905, and makes the fasteners that hold your everyday devices and products together (that you probably don’t even notice).


SSP has been supporting manufacturing since 1926

The businesses listed above are just a handful of groups that we’re featured in our campaign and each and every stop we made on our journey showed how manufacturing is thriving and growing in NE Ohio. Staff at Felber PR & Marketing were honored to tell the stories of these incredible organizations and businesses  who make NE Ohio a strong player in the manufacturing sector–both in the US and abroad.

Ohio was ranked the top state for Manufacturing Day events in 2015 (see chart below). Our campaign not only received location recognition, but also received national recognition by the NIST US Chamber of Commerce headquarters in Gaithersburg, MD after we took a photo with Phil, their representative in Ohio. “It was a pleasure meeting Rob and Allie at the [M] Power event. To my surprise, the photo I took with Felber PR was shown during a national staff presentation, about how [our organization] had supported Mfg Day out in the field”, says Phil Wadsworth, Regional Manager- Manufacturing Extention Partnership, NIST US Department of Commerce.


2015-09-30 13.17.32

Phil from NIST US Dept of Commerce with me (Allie) at the Crain’s [M] Power Conference






Manufacturing Day: October 2, 2015!

Showcasing the Manufacturing Sector in NE OHIO

Mark your cmfg day photoalendars, October 2nd is a worldwide celebration of manufacturing! MFG (Manufacturing) DAY addresses common misperceptions about manufacturing, “giving manufacturers the opportunity to open their doors and show,  in a coordinated effort, what manufacturing is — and what it isn’t.” MFG DAY encourages manufacturers to work together to address and find solutions to their collective challenges; helping future generations and their communities thrive.

Since 2012, manufacturers, educators, and chambers of commerce around the globe have put on Mfg Day events, with the purpose of exposing more people to modern day manufacturing, while showcasing manufacturing positively. Popular events include plant tours, job fairs, educational fairs, manufacturing community events and expos, and manufacturing community celebrations.

This year, we’re taking a unique approach to Manufacturing Day at Felber PR & Marketing, showcasing Northeast Ohio manufacturers, manufacturing educators, and manufacturing supporters through acity-wide social media campaign. From 7:30 AM to 7:00 PM, we will be highlighting the Greater Cleveland area and the organizations that make our manufacturing sector  strong.


Follow us throughout the day on: @FelberPR, #MfgDay, and also follow the businesses and organizations we are showcasing below!


Cuyahoga Valley Career Center @CVCCWorks


AFV Natural Gas Fuel Systems @AltFuelExpress

Technoform Glass Insulation NA- @technoform

Twinsburg Chamber of Commerce- @TwinsChamber

Buckeye Fasteners Inc- @WeldFastenerGuy

Wire-Net- @WIRENet2

Dig Deeper: Customize Your Social Media Scheduling

social-media-schedulingCustomizing Your Social Media Scheduling to Capture a Wide Audience

Social media effectiveness is based on three factors: relevant and engaging content, industry related hashtags, and time of day. If you’ve read our blogs on how to incorporate hashtags into posts or our 8 question checklist before posting on social media, you should have  a good understanding about how to create engaging posts and incorporate hashtags into posts to capture a wider audience with a vested interest in your industry. In this blog, we’ll discuss the perfect times and days to post content for maximum exposure and engagement.


Most people seem to need a break to get them through their afternoon slump.. Research shows most posting occurs most frequently Facebook between 1 p.m. and 4 p.m., with a peak around 3 p.m. The least engagement occurs on weekends, before 8 a.m., and after 8 p.m.


Lunchtime is when most people check Twitter. Peak days to post are Monday and Thursday. Once 3 p.m. on Friday comes, many people have checked out and in weekend mode, so we suggest posting content early on Fridays.


LinkedIn has the most engagement Tuesday-Thursday around noon and 5 p.m. with the least engagement on Mondays and Fridays when people are starting or ending their week. Prepare your most impactful content to be seen at this optimal time.


Unlike Facebook and Twitter, Google+ users are early risers. To get maximum engagement, post content first things in the morning. We suggest posting right when you get into the office to get the most views on  your posts.

Consistent Scheduling

Although there are certain days and times, it is also essential to keep a consistent social media presence. Developing and maintaining relationships with prospects and customers is a process that happens over time. By consistently scheduling posts (we suggest at least one post a day, 5-6 days a week), you are staying in the front of your prospects and customers. To discuss a customized social media plan, contact Rob Felber at or (330) 963-3664 x1

Trade Shows for Manufacturers Guide

           felber letterhead logo 




     Trade Shows for Manufacturers – Maximize the Three Most Important Stages

  •         Pre-show: Picking your best tactics
  •         During the show: The floor show rules
  •         Post-show: Don’t squander your investment

Goal Setting:

Before you begin, you must know your main goal. Do you really know what you want to happen at this show?

Here are some additional questions you should brainstorm with your team:

  • Can you expect actual sales and signed purchase agreements?
  • Is your goal to introduce a product line for the first time?
  • Perhaps the goal is setting appointments or simply improving customer relationships.
  • Are you there to negotiate with other vendors?

Do not forget about those that speak to the masses; media relationships can help promote your company for months or years!

Marketing 101: Consider first who you want to hear, see, feel and understand your message, then set your goals accordingly.

Pre-Show Tactics

Before you do anything, secure the show handbook – and read it! All rules, equipment order forms, press conference room reservations and sponsorship opportunities will be contained in this exhibitor kit. Pay attention to deadlines and order materials on time so you do not incur unnecessary fees.


First, establish a theme for your show or series of shows. Your theme should be relevant to your goals. Also, consider is this a one-time theme or a motif you will carry across multiple shows. Using a theme for a longer period allows you to amortize costs associated with a show. For example, printing materials for multiple shows or building show graphics that can be used throughout a series of events. Does your theme pass the culture test? Check for slang, understandable industry terms, and recognition by attendees.


trade show ad example buckeye fasteners

An advertisement we created for our client for the Fastener Tech trade show.

Are you purchasing advertising in a show program, association journal or other publication? Graphics used with the tactic of reinforcing messages and driving booth traffic should match your booth graphics and show literature.

Consistency is KEY for brand recognition! Research the following: Trade publications with bonus coverage and show coverage, show dailies (publication just printed for the show), online, text and social media messages. All of these are advertising avenues to consider when building your pre-show plan.


For you to be successfully published, the most important factor is newsworthiness.  Does your story resonates with the publication’s readers? If you cannot interest an editor from a reader’s perspective then you do NOT have a story!

  • Check with show management and see if they will release a list of pre-registered media attendees. These are credentialed media that will be at the show – looking for you and your news
  • Schedule interviews and media relationship building appointments in advance
  • Schedule press conferences: Are you making a newsworthy announcement? Press conferences may be in special rooms, booked in advance or simply conducted at your booth. If at your booth, do you need audio to carry above the show din?
  • All shows have press rooms, touch down locations for the media to work quietly. You are almost always allowed to place company literature and press kits in these rooms. Prepare media kits that tell your story and have everything ready before they arrive
  • Can you be a speaker or panelist at the show? Often these positions are filled a year in advance so plan ahead and take the stage as an industry expert

Booth Traffic

You are opening your “store” on the show floor. It’s critical that people know you are open for business.

trade show booth example

Booth design- National Business Aviation Association (NBAA) show

  • Determined your best, qualified prospect. Is it an owner, purchasing manager or perhaps a whole buying team?
  • Consider two-part promotions where your prospect needs to visit the booth to get the second part of a promotion (activation code, show special, after-hours invite, etc.)
  • Can you purchase or obtain a pre-registered attendee list?
  • Don’t just have a prize drawing just for the sake of warm bodies in your booth – qualify and target the attendees that you want on your carpet.
  • Training – it is CRITICAL that all booth staff know the promotion along with the overall goals and theme for the show.

During the Show

Entertainment – what else can you do to build relationships with your prospects and customers? Consider inviting prospects to a private hospitality suite. Make sure to coordinate special meetings around other show sponsored events such a major keynotes, annual meetings and other parties so as not to conflict with your event. The off-show hours are also a time to have private lunches and dinners with customers. Make sure to book appoints in advance and have transportation/reservations booked.

Booth personnel – The people in the booth are your brand’s spokespeople. They are the ones who will give tradeshow attendees a first impression of your business, so select booth personnel wisely!  A combination of sales and technical people works well. Staff should be fully briefed on all themes, promotions, lead capture procedures and how to best interact with guests and the media. Make sure to staff properly especially during busy periods and when other staff members have scheduled customer/media meetings in the booth. When a guest walks into your booth, they should know who is working for your company and who is visiting. Coordinated apparel ensures clear staff identification and enhances branding.

Key Points for Booth

  • Location, location, location! Some shows require advance bidding for space. Get the best location relative to main floor traffic patterns. Note locations of main stage events and, yes, the bar
  • Your booth should have an open, friendly layout. No one wants to have to jump over a table facing the aisle where two uninterested staff members are sitting down, talking on their phone (we see this EVERY show)
  • Layout your booth to accommodate private or semi-private meetings. Having a private, closed door section of the booth makes for a nice location for media and customer meetings
  • Can you secure an island booth with traffic aisles on all four sides? Make the best use of booth graphics so all directions of traffic have a view of your theme, message and product information
  • Consider sponsorship of the show or special events at the show. Can you use floor graphics or other signage to improve your presence? What about sponsoring a cocktail party or maybe just the attendee lanyards? There are countless opportunities to show off your brand

Qualify leads – Remember your purpose at the show. All messages, promotions and advertising should be leading prospects down a path. The better you qualify the leads, the more you will maximize your investment. Consider whether you need to purchase lead capture equipment to easily scan prospects information  during their visit.

post trade show mailing

Post-show direct mailing integrating lead capture data with printed luggage tag keepsake

Post Show

Measurement. What did you want to happen? Did it work? Let’s face it, most companies do not follow up after shows. They never put a plan in place to use the valuable leads they capture. If you do not follow up in 3-7 days, you will be forgotten!

  • Have prepared thank you emails ready to be sent to the captured leads. Graphics should match pre and during show promotion
  • Consider mailing a unique package to prospect, complete with the specific information discussed/requested during the show
  • Purchase or obtain attendee lists and scour for additional leads

Next Year’s Show

One of the best ways to maximize budget is to commit to next year’s show during this year’s event. Often there are deals to be had and better locations to be secured. Show owners are eager to get a jump start on their next trade show. Now is the time to negotiate and secure your best deal.

Need help? We’ve been there and have worked with countless manufacturers, just like you!

Call Rob Felber (330) 963-3664 x1 or  for your free 45 minute consultation.We can talk through your show schedule, booth ideas, promotion….anything you want to discuss about trade shows.

More information at these blog posts:

7 Tips for Ultimate Trade Show Success:

Trade Show Preparation 101 for Manufacturers