Conversion is the key to return-on-investment that your manufacturing website may be missing. Your manufacturing website needs to have more conversion opportunities than your ‘contact us forms’, as many people on your website are not in the decision-making process where they are ready to talk to a sales representative at your company.
In order to have optimal lead generation opportunities on your website, you need to have great downloadable content offers on your website that people will be willing to fill out a form in order to read. That way, your company is not missing opportunities to nurture prospects through the sales cycle with email automation and great content.
In this week’s Tactics Thursday video, I give 3 strong manufacturing examples of downloadable content and give my tried and true tips to work toward the goal of having 2 great pieces of downloadable content on your website.