We’ve all had those days where we don’t even look at the junk mail and just toss it into the garbage. If you ask any consumer they will tell you they do the same, however they may not be telling the truth. Oftentimes people think they are “above” getting advertised to but in reality, we all love to be entertained and educated on the latest trends, products, etc.
So why this blog post on direct mail? Well, because frankly direct mail still works. We were thrilled to find out from our network that brothers, Rob and Bruce Felber, were featured in a postcard from the Cleveland Jewish News. The CJN sent postcards promoting their expanding business section to all their current and prospective advertisers. The image as you see here is a snapshot of Rob and Bruce’s article that ran in the March 21, 2008 issue featuring family businesses! The publicity we received from the article just doubled by showcasing us on the postcard. Good job CJN for using the power of direct mail, and thank you for selecting us as the leading image.
~ Michelle Hirsh, Felber & Felber Marketing