>MAGNET Incubation Roundtable

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Letter from Wayne Zeman, Vice President, Venture Development, Magnet

Dear Roundtable members, NEOinc Incubator Clients, TechLift Clients, County Loan recipients, CSM participants and other invited guests,

BACK BY POPULAR DEMAND!!!
Bob Felber’s session last June was such a huge success that we’ve decided to bring him back again. He’ll revisit and expand upon his program: “How To Effectively Use Public Relations During The Early And Middle Stages Of Your Company’s Development.”

As you all know, a huge dilemma that all early stage companies face is how to promote themselves when they have little or no money available. It’s the old “chicken and egg” problem—how do you get people to buy your product or service so you can generate revenue when you don’t have revenue to reach out to potential customers in the first place.

Well here in northeast Ohio we’ve got a great resource in the form of Felber and Felber Marketing who can give you practical, easy to use pointers on how to address this problem. Rob’s session will be a highly interactive presentation/discussion with plenty of time for questions. In this workshop, participants will learn how to determine the newsworthiness of potential stories, identify ways to interact with reporters and editors, discover the do’s and don’ts of working with the media and explore ways to effectively coordinate marketing and public relations tactics.

The program is scheduled from 3:30 to 5:00 p.m. including time for networking from 3:30 to 4:00 pm with refreshments. There is NO COST to attend but attendance is limited so get your reservation in soon!

Tuesday, March 24, 2009
3:30 – 5:00 p.m.
Seminar Room
MAGNET Innovation Center
1768 East 25th Street
Cleveland, Ohio 44114

Please let Barbara know if you are planning to attend this inter-active session by Thursday, March 19

For more information or to confirm your attendance, please contact Barbara Paul at 216-432-5322, Barbara.paul@magnetwork.org.
Feel free to contact me if you have further questions at 216-432-4197, wayne.zeman@magnetwork.org.

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