>PlayStation Portable (PSP) made its debut in the United States in March of 2005. Afterwards, like any smart company, Sony decided to beef up the advertising and chose to include larger than life PSP units mounted on billboards.
Very neat. Oh, but wait… what is that error message in the lower right corner?
That can’t be good! Sadly, it was too late to fix this problem and PSP billboards all over the world crashed.
How could this have been prevented? Well, I have never claimed to be a technowiz, but certainly I am no stranger in the field. But, this is a matter of simple testing. It was a great idea, one that is very unique and very appealing to the eye… that is, when it is actually functioning up to its capabilities.
What can we learn from this failed (and very expensive) advertising lesson?
When marketing something (or yourself), make it appealing – but also ensure you are in it for the long-haul. Nothing is more frustrating than learning too late about a problem that could have been solved before launch – imagine how Sony felt!
Also, make sure you are emphasizing your capabilities and strengths. People will see you for your abilities and respect that you have challenged yourself in your weaknesses before launch. That’s a lesson we can all learn from.