I Don’t Work In Manufacturing So Manufacturing Day Doesn’t Matter

It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]

Relay For Life and The Power of Giving Back

  A couple weeks ago, Felber PR & Marketing participated in Twinsburg/Nordonia Relay For Life. One of the great privileges of working at a  small business is being able to give generously to charitable causes and to the community. While giving back to causes near and dear to you feels good, it also has some […]

Why You Need StrengthsFinder for Employee Engagement

During college — a time when myself and my peers were trying to “find” themselves and realize their true career potential — I was required to take an online personality assessment in my senior capstone, called StrenghtsFinder. Over the years, I’d taken a fair amount of these personality assessments– Myers Briggs, The Five Love Languages, […]

How manufacturers can make content marketing picture perfect

Rob Felber’s article in the Crain’s Cleveland Business Akron Edition Photos are a critical element in content marketing for manufacturers. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But what if the words are wrong? The following are key factors […]

Business Owner Interruption and Staying Out of the Quicksand

One of my favorite movies is The Replacements with Keanu Reeves. The story line is about a bunch of football players brought in by the owners to fill in for the striking spoiled professional players. There’s a scene where coach (Gene Hackman) is trying to talk about player fears. After a digression about spiders and […]

Don’t Waste Time Building Consensus

Today’s blog is written by Rebecca Morgan, President and CEO of Fulcrum ConsultingWorks LLC. As the authoritarian “command and control” organizational structure has fallen out of favor, some believe that consensus is the replacement leadership model. It is not. In fact, finding consensus is best limited to innocuous situations. Working to build consensus can be […]

5 Tips for Manufacturers to Network Like a Pro

Networking is necessary for growing your personal and professional brand. Networking is a technique and competency that needs to be honed and crafted in order to be effective. Although it seems “easy” to many, the most successful business people have strategy behind their networking process. Recently my boss (Rob Felber) did a presentation on “Networking […]

How Manufacturers Can Avoid Pitfalls When Using Photos

Sometimes the Picture Has 1,000 Words You Do Not Want Photos are a critical element in content marketing. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But, what if the words are wrong? The following are key factors to consider […]

How to Work the Room and Use Technology to Build Relationships

Cleveland Chapter of The Financial Executives Networking Group. Event is free and open to senior financial executives and those in transition. Monday, February 22nd, 5:45 to 7:30 pm. 28601 Chagrin Blvd, Woodmere, OH 44122 (entrance by Stone Oven). 2nd Floor Conference room. Free,no registration required. For more information contact Lamar Ratcliffe (216) 752-7137 or lamarratcliffe@msn.com You […]

It’s Time to Start Planning Manufacturing Day 2016 Events

Manufacturing Day falls on October 7th, 2016. While it may seem light-years away, it’ll be here before you know it. Manufacturing Day provides manufacturers with the ability to connect with colleagues around the country,  create buzz for their company, and provide an inside view into some of the region’s best careers. In 2015, Ohio was […]