>Word of the Day

>In keeping with the Olympic spirit, today’s word of the day is: Reach

Definition of Reach: The approximate number of people (or households) exposed to a particular advertising media or media schedule during a specified time.

…for instance, the USA-China game had more viewers than any other basketball game in history. Any guesses on how many people that would be??

184 million people according to TNS research. WOW.

GO USA!

k

>Marketing a Giant or Giant Marketing

>
Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.
OK now that my intro is out there I must let you know I just watched the USA basketball team beat China in an impressive 101 to 70 victory. China started out strong and showed incredible speed and agility. This USA team took their professional stance and proved why we are being called the Redeem Team. Cleveland’s LeBron James was outstanding and made not only all of us in Northeast Ohio proud but the whole country as well. We wish him and the USA team well on our quest for the gold.

Michael Phelps beat his own record for his first 2008 gold medal. The marketing efforts we put into these games is equal to the Super Bowl. With this large of an audience we must make sure the spots are centered in strategic and creative ways. No time for second best. China has been outstanding in their marketing efforts leading up to these games and the lessons we take back when this is all over will be a model for the future. One World, One Goal for all of us. Please support our team and let’s discuss how the marketing and positioning of the most expensive Olympic Games will play out.

Bruce

>A rather strange website

>This week on my drive to work I heard about a new website, ZestyCleveland.com. If you aren’t frightened my men with braided pigtails, this may be something Clevelanders can use. It is aimed at the unusuals for Northeastern Ohio – where to go, what to eat and what is going on in and around Cleveland.

For example, they have a “Zesty Ipod Dance” tonight in Tremont. The description of the event reads: “Participants should bring their Ipod’s and meet at Lincoln Park to engage in Dance-related activities at the park before joining in a “Congo-Line” down to and through the Tremont Art Walk scheduled for this evening too.”

Is anyone else confused on this event? In breaking down the event into “iPod” and “dance” I envision a crowd of people all dancing with their iPods on, playing their own music. But this event sounds like it’ll be more of a load-our-music-on-your-iPod-and-dance event.

Hmm. I’m still confused.

I guess this is just another example of “are you saying what you want to say?”

>Word of the Day

>Today’s word of the day: Stickiness

Definition of stickiness: (not that kind of stickiness on your fingers after eating something!) This definition refers to approximately how often people will return to a Web site.

>Send Us Your Favorite Olympic Commercials

>

The time has come for laughter,
more laughter, tears and special advertising. The Olympics are finally here… let the games begin!


Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue.

~Michelle


>Word of the Day

>Today’s word of the day: Ambush Marketing

Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.

>Can What I Wear Reflect My Company Image?

>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage.

See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments.


Bruce

>Dear Mr. Vernon…

>How many of you have seen this back to school JCPenney commercial?

Quick, name that 80’s flick! If you said The Breakfast Club, you are right on.

This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” (originally performed by Simple Minds).

Then, I had to ask myself something. Why in the world are they basing their commercial off of a 1985 movie?

Oh my… they are targeting MY generation! As a single girl, with no children, I guess I wasn’t appreciative of anything but the overall entertaining theme.

In looking at it from someone my age (or slightly older) with children going back to school, I would consider taking them to JCPenney to go shopping simply because of their unique advertising.

Does anyone else feel the same way?

>Word of the Day

>Today’s word of the day: Mobile Commerce

Definition of Mobile Commerce: Otherwise known as M-Commerce, the complete access to internet from a mobile device, typically a cell phone or a PDA.

This wave of technological advancement has been made even more popular from the iPhone explosion!