>Word of the Day – and then some!

>Again, with the Olympics theme, today’s word of the day is: Monopoly

Definition of Monopoly: Having exclusive control over a commodity or service in a specific market, or a control that makes possible the manipulation of prices.

In the particular case I am going to site as an example, it isn’t *quite* the first definition of a monopoly, but rather it includes another definition of the word “something that is exclusively possessed or controlled.” Now that I have probably completely confused you, let me explain my Monday morning.

* * *

“Did you see that race?” Bruce asked me when I got in to work that morning.

Slightly confused and still having a case of the Mondays I responded, “Did I see what?”

“The relay race!” He exclaimed, “it was incredible!”

I paused for a moment and thought about the race that I did see the night before… I knew we won, but it wasn’t anything dramtic. Certainly not exciting enough for anyone to be overly excited about.

I chucked it up to Bruce having a good weekend and as a result him not getting enough sleep the night before. Then I realized I actually had missed the second men’s relay race the night before because I had gone to bed.

“Did you watch the race last night?” my friend Sara asked me that evening.

“No. What is it about this race?” I responded.

“You just have to see it! Here, I’ll send you the link to the video on YouTube.” And so she did.

The link was to the men’s 4 X 100 relay race on Sunday night. This much hyped race came only hours after the favored French team declared, “The Americans? We’re going to smash them. That’s what we came here for.” The American’s response? “You know what? We’re going to let our swimming do the talking.”

And they did just that.

What else is there to say about the race other than, YOU JUST HAVE TO SEE IT! Yes, it was that incredible.

I went to show someone later that night when the link was out of order on YouTube. Hmm, that’s interesting.

It turns out that NBC has very strict guidelines with their footage of the Olympics. Starting that evening, NBC found every video of this “amazing race” online and had the user/website take it down… even Sportscenter wasn’t allowed to show the race!

That’s right ladies and gentlemen, only NBC is allowed to show their footage.

I call THAT a monopoly.

For those of you who missed out, please click here to be linked to NBC’s footage of this “amazing race.”

-k

>One of the better commercials out there

>After the popularity of its debut at the Super Bowl, Budweiser has brought back its Rocky-themed commercial for this summer’s Olympic games.

Visit Budweiser’s site, click on the commercials tab and be prepared for entertainment.

>Word of the Day

>In keeping with the Olympic spirit, today’s word of the day is: Reach

Definition of Reach: The approximate number of people (or households) exposed to a particular advertising media or media schedule during a specified time.

…for instance, the USA-China game had more viewers than any other basketball game in history. Any guesses on how many people that would be??

184 million people according to TNS research. WOW.

GO USA!

k

>Marketing a Giant or Giant Marketing

>
Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.
OK now that my intro is out there I must let you know I just watched the USA basketball team beat China in an impressive 101 to 70 victory. China started out strong and showed incredible speed and agility. This USA team took their professional stance and proved why we are being called the Redeem Team. Cleveland’s LeBron James was outstanding and made not only all of us in Northeast Ohio proud but the whole country as well. We wish him and the USA team well on our quest for the gold.

Michael Phelps beat his own record for his first 2008 gold medal. The marketing efforts we put into these games is equal to the Super Bowl. With this large of an audience we must make sure the spots are centered in strategic and creative ways. No time for second best. China has been outstanding in their marketing efforts leading up to these games and the lessons we take back when this is all over will be a model for the future. One World, One Goal for all of us. Please support our team and let’s discuss how the marketing and positioning of the most expensive Olympic Games will play out.

Bruce

>A rather strange website

>This week on my drive to work I heard about a new website, ZestyCleveland.com. If you aren’t frightened my men with braided pigtails, this may be something Clevelanders can use. It is aimed at the unusuals for Northeastern Ohio – where to go, what to eat and what is going on in and around Cleveland.

For example, they have a “Zesty Ipod Dance” tonight in Tremont. The description of the event reads: “Participants should bring their Ipod’s and meet at Lincoln Park to engage in Dance-related activities at the park before joining in a “Congo-Line” down to and through the Tremont Art Walk scheduled for this evening too.”

Is anyone else confused on this event? In breaking down the event into “iPod” and “dance” I envision a crowd of people all dancing with their iPods on, playing their own music. But this event sounds like it’ll be more of a load-our-music-on-your-iPod-and-dance event.

Hmm. I’m still confused.

I guess this is just another example of “are you saying what you want to say?”

>Word of the Day

>Today’s word of the day: Stickiness

Definition of stickiness: (not that kind of stickiness on your fingers after eating something!) This definition refers to approximately how often people will return to a Web site.

>Send Us Your Favorite Olympic Commercials

>

The time has come for laughter,
more laughter, tears and special advertising. The Olympics are finally here… let the games begin!


Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue.

~Michelle


>Word of the Day

>Today’s word of the day: Ambush Marketing

Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.

>Can What I Wear Reflect My Company Image?

>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage.

See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments.


Bruce