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An Interactive Workshop Series for Manufacturers

Fast forward your learning curve by mastering the essentials of business-to-business direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes.

You’ll build new skills faster. Immediately improve offers, creative, copy writing, research/testing . . . everything you do.

You’ll avoid mistakes. Even if you apply only one technique that helps you prevent a potentially major error and loss, you’ve paid for the seminar many times over.

The next session:

Wednesday, August 12, 2009
7:30 to 9:30 AM
WIRE-Net
4855 W. 130th Street, Suite 1
Cleveland, OH 44135

Lead Generation

Get answers to important questions it could take you years of costly trial and error to learn on your own.

• Why don’t general advertising techniques work on direct mail?
• Which offers work best?
• What does it take to write and recognize successful copy?
• What questions should we ask when choosing mail and email lists?
• What response rate can you expect?
• What advantages are there, if any, to multimedia integration?

There will be a second session on lead generation, being held on Wednesday, September 9, 2009.

Your Coach

These two workshops will be facilitated by WIRE-Net member Bruce Felber of Felber & Felber Marketing. Bruce has over 25 years of business to business marketing with a strong focus on manufacturing and industrial distribution. His firm specializes in lead generation programs utilizing direct mail, dimensional direct mail, and public relations programs.

Seating is limited; register early. Contact Mari-Elen Sammon at 216.588.1440 ext 121.

>David Crain writes a blog on entrepreneurship. I was honored recently when he asked if I would like to be interviewed. Check it out: http://www.davecrainonline.com/10-questions-with-rob-felber.html

– Rob Felber

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I recently embarked on new phase for me in the social networking environment. I was asked to be part of a TweetChat on promotional marketing. It’s okay for those who don’t know what I am talking about, don’t be embarrassed. TweetChat is a chat room exclusive to the Twitter community where anyone could have a one-to-one or one to many chat on the same topic or interest. This particular chat takes place every Monday at 11:30 am (EDT) and is run by Ivana Taylor at DIY Marketers.

Today’s topic was on promotional marketing of which 7 basic questions were opened to the group along with many more questions. Here is a brief account of today’s chat. http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/

Overall it was a great experience to share thoughts, ideas and insights on how promotional items can used in your marketing plan.

If you have questions on this or related topics, email me or catch me on Twitter – http://twitter.com/BruceFelber

Bruce

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Our first session in the series has been completed and the schedule has been released for the the next five. Please see information below (Click on to enlarge) and contact me for more information.

Bruce Felber

>Veteran Northeast Ohio entrepreneur Len Pagon was recognized by the Ohio Venture Association on June 12th, emerging from four strong nominees to win OVA’s Venture of the Year award.

At the age of 23, Pagon founded his web-development company in 1989 as New Media. It was later renamed Brulant, and in 2008 merged into New Jersey-based Rosetta, which calls itself the largest independent interactive agency in the U.S. But Pagon proudly noted that about 450 of the company’s 680 employees remain in Northeast Ohio. Through all those changes, challenges and turnarounds in 20 years, he joked that he belongs to the “Captain Ahab school of entrepreneurship.”

The other nominees included Bargmann Management, purchased recently by Invacare; Expensewire, a travel-expense company sold recently to Rearden Commerce; and NDI Medical, begun with a $220,000 investment and recently sold for more than $40 million to health care giant Medtronic.

Last year’s winner was Jim Hummer, founder & CEO of Whole Health Management.