>Networking Your Way to Success

Networking your way to success
Today’s post is written as a resource for the Kent State University Entrepreneur Extravaganza where I will be a presenter with Chris Brown of Marketing Resources & Results. To see Chris’ post, click here.

Networking is about knowing who is a good prospect. Are you looking for a job, new clients or potential investors? Friends and colleagues who know your target audience can also help with introductions and referrals. Referrals, networking and target marketing go hand in hand. So, first, determine your target audience. Reference this article:
Referrals: You Are Responsible for Painting the Picture – Part One.

What to say. Create and then practice a 10-20 second opening statement to answer the question of what you do (or what you might be looking for as a student). Keep your phrase positive, free of jargon and “outcome-based.”

Working the room. Networking is NOT running around the room handing out as many business cards as you can. Plan ahead of special events and target those you want to meet. Speak to event organizers and obtain the attendee list. Study the list, note centers of influence and arrive early to maximize your networking time. When the meeting is called to order, do not sit with friends or colleagues. Remember, an empty chair next to you reduces your networking time by 50%.

Follow up. How can you set yourself apart and be the one people remember? Write follow up notes. Not an email or a text message, but a hand written note. Mention an interesting fact or comment about something you learned while actually listening to people during networking. Having a business card is key to obtaining their card. It is difficult to send a note if you do not have their card.

Where to network. Just about anywhere, if you are prepared. Have your business cards with you at all times. Know your audience through preparation. Depending on your goals, networking at peer groups may not yield the same results as groups where your colleagues are not present.

Social media sites. We’ve been social beings a long time. Twitter, Facebook and LinkedIn are just new tools for the same objective. Balance your profiles personally and professionally and by all means keep them clean. Learn the etiquette of each site and harness the nuances. Reference:
COSE meeting is all atwitter over pros, cons of social media.

Take your networking to the next level and help others network. Reference: The Culture and Ethics of Referral-Based Marketing Programs – Part Two.

I look forward to networking with you in person and around the Internet.

Robert M. Felber, MAS
Phone: 330.963.3664

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>"Facebook called me a bad name."

>We’ve all heard how social networking sites have advertising based on what items you click on and which sites you visit. All fun and innocent, right? Not anymore.

Facebook is playing hardball.

A writer from the Washington Post told her story here about Facebook calling her “fat” and how she needs to lose a few pounds before her upcoming wedding day. Talk about in your face advertising! How awful.

For those of you not familiar with Facebook, you select your relationship status from the options of: Single, In a relationship, Engaged, Married, It’s Complicated and In an Open Relationship. (This particular individual had her relationship status set to “engaged.”)

After she got married and changed her relationship status to “married” she was then presented with “Are you infertile?” ads.


Just to see what would happen, I logged in to my Facebook account to see what ads it would show me.

Here is a summary of my profile:

Sex: Female
Age: 26
Location: Ohio
Relationship Status: In a Relationship
Interests: THE BEACH. Cleveland Sports. Photogrpahy. Writing. Traveling.
Favorite Music: I have very random taste in music.
Favorite TV Shows:Sex and the City, Survivor and Ally McBeal.
Work info: Marketing and Advertising

The ads I am greeted wtih are trying to get me to buy competitor’s secrets, the Gambling Addiction Hotline (that’s odd), the DMA conference and a new hair eliminator promising to remove all of your unwanted hair.

I’m not horribly offended by these ads – aside from the Gambling Addiction Hotline because I’ve been to one (1) casino in my lifetime and spent roughly $10. None the less, this was a fun experiment.

Has anyone else noticed these in your face advertisements?



Here it is – our 100th blog posting!

A special thanks to you, our readers, for encouraging us with your daily visits and support.

We wouldn’t be here without you!


>A social networking warning

For those of you who aren’t up with social networking news, here is a story about having a night out, signing on to a social networking site and writing to your friends. The problem with this, however, is posting things that could wind up getting you into legal trouble once you sober up.

Click here to MSN’s article, Don’t drink and drive, then post on Facebook.