>Saving electricity at the office
>This blog was sent to me by a loyal reader who thought it might be of interest to our Green-conscious readers. Enjoy! You don’t still use a screen saver, do you?
>A morning cup of coffee… on the street of NY?
/0 Comments/in Wacky Advertising/by Rob Felber>New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee. Is […]
>Feel the burn
/0 Comments/in Economic Pressures/by Rob Felber>It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices. Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS […]
>This just in – advertising online pays off
/0 Comments/in General Marketing/by Rob Felber>Sure, that doesn’t come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB […]
>The (mini) results are in
/0 Comments/in Economic Pressures/by Rob Felber>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of […]
>A lesson from Randy Pausch
/0 Comments/in Uncategorized/by Rob Felber>As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given […]
>When I was your age, Pluto was a planet.
/0 Comments/in Uncategorized/by Rob Felber>Initially, this Facebook group just made me laugh. Whether that is because I am easily entertained or not is a different story all together – but, think about that for a minute. The children growing up now will be educated with the solar system as Mercury, Venus, Earth, Mars, Jupiter, Saturn and Uranus. No Pluto. […]
>And the winner is…
/0 Comments/in Uncategorized/by Rob Felber>Zurich, Switzerland. This city was named by BusinessWeek as the world’s best place to live. Who else was made the list? 1. Zurich, Switzerland2. Vienna, Austria (tied)2. Geneva, Switzerland (tied)4. Vancouver, Canada5. Auckland, Australia6. Dusseldorf, Germany7. Munich, Germany (tied)7. Frankfurt, Germany (tied)9. Bern, Switzerland10. Sydney, Australia Curious how your city ranked? Check it out.-Katy
>Eat your fruits and vegetables, but be careful
/0 Comments/in General Marketing/by Rob Felber>Fruits and vegetables are prone to harboring various harmful diseases in the summertime – such as the recent outbreak of salmonella. The FDA has recently announced more cases of this outbreak in more than 30 states bringing the total to at least 383 cases. In order to avoid getting sick this summer time take certain […]
>The "Windows 95" Generation
/0 Comments/in General Marketing/by Rob Felber>A visit from Rob’s twin daughters and the research I have been conducting on social networking and integration got me thinking about the way I was raised. I lovingly refer to my generation as the “Windows 95” generation since I was in grade school when this began to errupt. This generation growing up now uses […]