https://www.felberpr.com/wp-content/uploads/Felber-30th-logo-600-min.jpg 0 0 Rob Felber https://www.felberpr.com/wp-content/uploads/Felber-30th-logo-600-min.jpg Rob Felber2020-04-16 12:52:182020-04-16 14:02:43Why Your Content Strategy is Failing (Content Mapping 101)
Why Your Content Strategy is Failing (Content Mapping 101)
This week’s Tactics Thursday video is all about how to make a strong content strategy through the process of content mapping. You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, it is a long-term strategy to attract, convert, close and retain customers. Below, learn my best practices for creating a content map that will ensure your content strategy doesn’t fall to the wayside!
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