When it comes to reporting, are you measuring with gut feelings or hard data? In the fast-paced world of digital marketing, making decisions based on gut feelings can lead to wasted resources and missed opportunities. Instead of relying on intuition, businesses must turn to data-driven insights to optimize their marketing strategies. This is where HubSpot’s […]
We believe that strong public relations isn’t just about getting your name out there—it’s about telling the right story to the right audience at the right time. That’s why we’re excited to share that our very own Rob Felber recently joined the Dial It In podcast to talk all things PR, marketing, and how to […]
PMI Industries, Inc., an underwater cable solutions company, had a strong focus on delivering excellent services to its customers and recognized the need to elevate their digital presence to stay competitive in the marketplace. Their website was functional but lacked a modern Search Engine Optimization (SEO) strategy and did not reflect the full potential of […]
“You need to understand that our manufacturing company is very niche.” We hear this from nearly every manufacturer during our discovery meetings. “We are a very niche business.” It typically comes up when we start discussing their target market. Are the questions we ask about persona and their ICP (Ideal Customer Profile) making them uncomfortable? […]
The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]
Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]
We are thrilled to share that Rob Felber, resident expert, founder of Felber PR & Marketing, and veteran firefighter was a guest on the Manufacturing Masters Podcast! If you hear the words PR or Public Relations and you automatically picture the press room at the White House and some catastrophic news, you’re not alone. The good […]
In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their advice & all those we’ve worked with over the last three decades. Reflecting on our 30 years in business got me thinking […]
And then there was light. That was my first memory as a young Spartan. I remember brightness and being taken out of my comfortable box. My muscles were stiff from what I later learned was a long journey from somewhere called Amazon. I heard laughter and discussion from my adoptive family. They didn’t know what […]
Thirty years ago, all you needed to request company information was a pen and a free business reply card (BRC). Back then, these small white postcards (BRC) with prepaid postage permits seemed to fall out of every magazine. To request information, you’d darken a bubble or circle a number on the card, often corresponding to […]