>Make Direct Mail Part of Your Next Campaign

>We’ve all had those days where we don’t even look at the junk mail and just toss it into the garbage. If you ask any consumer they will tell you they do the same, however they may not be telling the truth. Oftentimes people think they are “above” getting advertised to but in reality, we […]

>MAGNET Incubation Roundtable

> Letter from Wayne Zeman, Vice President, Venture Development, Magnet Dear Roundtable members, NEOinc Incubator Clients, TechLift Clients, County Loan recipients, CSM participants and other invited guests, BACK BY POPULAR DEMAND!!!Bob Felber’s session last June was such a huge success that we’ve decided to bring him back again. He’ll revisit and expand upon his program: […]

>2009 Entrepreneurial Qualities Survey

> David Crain, also of Magnet, writes for online blog on Entrepreneurship and Positive Leadership. If you are an entrepreneur, he needs your help. Take the 2009 Entrepreneurial Qualities Survey. Thanks and best of luck David.

>The Social Media contest

> Check out this cool contest from Jim Kukral, The BizWebCoach. Now this is putting your money where your blog is….good luck. http://anyluckyday.com/contest-of-the-day-thebizwebcoach-membership

>Denied, by LinkedIn

> Denied, almost So, you are now on LinkedIn and Facebook. Going a little wild with connections? I did too, until recently. LinkedIn informed me, somewhat politely, that I had gone overboard. See, some people told LinkedIn that they did not know me. (Yes, I guess there are a few folks still left). Apparently, these […]

>Say No to Tchotchkes and Yes to Promotional Products

>Our very own Bruce Felber was quoted in “Take Advantage of the Downturn” about why you should use promotional products during this poor economy. Check it out!

>Cleveland’s Advertising, Mar-com Industry

>For those college students who think that if they want a career in advertising they have to move to Chicago or New York… you are wrong! We, meaning Cleveland, finally have the stats to prove Cleveland has a strong marketing-communications industry. According to this article by The Plain Dealer, our industry employs more than 39,000 […]

>Something to hold close

> If you had asked us, last quarter, “what will be the most popular service being requested from our firm during a recession”, I would have told you it will be public relations. Although a slow burn, with the time it takes to build editorial relationships, story interest and content, for all that, publicity can […]

>Favorite Super Bowl Commercial

>Hello everyone! I hope you all had a great time watching the super bowl, and congratulations to Steelers fans. Since I am working for a marketing firm we thought it would be fun to get the younger generation’s opinion on the commercials. My favorite commercial is the one with the two Potato Heads driving… Mrs. […]