What to Share on LinkedIn Many manufacturers we meet are nervous about what to post on LinkedIn. They don’t know even where they should start. Post industry news, case studies/customer success stories, infographics, blogs, and the list goes on and on. Remember the golden rule. 1 out of every 4-5 posts should be company content, […]
Looking to improve your LinkedIn presence, increase profile views, and connection requests? In this week’s Tactics Thursday video, I delve into some easy steps to perfect your LinkedIn profile! The Basics • Current background photo– No other people, plants, or pets in the background. Waist up or headshot only! • Background image– Change the boring […]
In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks. Media Do’s Be respectful of deadlines Be available when you launch your press release Provide materials in a timely manner Seek media training Media Don’ts Burn bridges Pitch more than two angles Pitch multiple reporters at the same […]
The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of the day, and all people see is our lips moving and hands waving. Then you hear it, someone informs […]
What is content? Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]