Do’s and Don’ts When Working with the Media

In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks.

Media Do’s

  • Be respectful of deadlines
  • Be available when you launch your press release
  • Provide materials in a timely manner
  • Seek media training

Media Don’ts

  • Burn bridges
  • Pitch more than two angles
  • Pitch multiple reporters at the same pub
  • Attempt to buy with gifts or lunch
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