Inbound marketing is one of the most buzzed about topics among manufacturers, especially in Northeast Ohio. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just […]
Are manufacturing sales managers naturally angry? Is there something about their role managing salespeople that has them really ticked off? Of course not, unless your boss is Lumbergh from Office Space and your sales people have not turned in their TPS reports. We all know how much sales people love doing reports. Whether it be […]
Without a doubt, a CRM (Customer Relationship Management) is an integral part of the manufacturing sales process. However, CRM is not a be-all-end-all to a shorter sales cycle. Why? Because a CRM by itself doesn’t generate leads. If your CRM is not connected to an inbound marketing platform, you are missing valuable sales opportunities. Keep […]
Let’s face it, manufacturers are living, breathing and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics; as well as advertising and trade show marketing. In […]
If you haven’t heard yet, LinkedIn is making some big changes that may affect how you use the platform. The now Microsoft-owned business social networking platform is redesigning with the intention of making the desktop version look more like the recently updated LinkedIn app. LinkedIn has already started roll-out of the updated platform and I […]
How to impact manufacturing sales and be ‘sticky’ with LinkedIn contacts Why do you use LinkedIn? Are you trying to find new manufacturing sales prospects, trying to keep tabs on your customers or were you just told it’s the place to be for business professionals? Our manufacturing clients ask us all the time about how […]
The Felber PR & Marketing team, is offering an invaluable LinkedIn training session on December 14th from 10 am-12 pm at Indiana Wesleyan University in Independence, Ohio. During this interactive workshop, we’ll share how we leverage LinkedIn to build brand awareness and connections for our manufacturing clients. The program will go as follows: Top Tips for a Stellar […]
Throughout the last 2 years at Felber PR, I’ve had the pleasure of meeting with and serving incredible manufacturers. I’ve spoken with many sales and business development professionals about their marketing tactics and sales process. Often manufacturing companies make targeted products that they can only sell to specific businesses. Manufacturers know their markets well and […]
ROI for Inbound Marketing 2016 CPE Day Friday, December 2, 2016. Register here Explore the measurement tools available to evaluate your marketing strategies. Establish goals beyond website visits, and actually establish conversion strategies for content marketing, publicity and social media. Speaker: Robert M. Felber, Felber PR & Marketing Felber PR helps business to business […]
Attract Ideal Customers to Your Website with Buyer Personas You are a manufacturer, which means most days, you are swamped between responding to customers, managing inventory, solving a technical issue and the list goes on and on. You may think you have a clear understanding of your customer base but do you really understand their […]