Are you looking to incorporate inbound marketing into your industrial manufacturing company and don’t know where to start? Perhaps you’ve started to research inbound but are daunted by all the jargon and the vast amount of content out there. Our eBook “Industrial Manufacturer’s Guide to Inbound Marketing” is a simple, no nonsense eBook to guide manufacturers through the inbound process.
Let’s face it: inbound marketing is the future of marketing in the digital world, and, the future is now. The inbound methodology focuses on bringing prospective customers to you, rather than outwardly seeking them, as you would in traditional marketing tactics; such as print advertising, trade show marketing and direct mail. By creating content specifically designed to entice your ideal customers, inbound attracts qualified prospects to your website and starts the process of building relationships.
Many manufacturers have added inbound marketing to their marketing strategy and are reaping the benefits from it. However, for as many manufacturers that have successfully implemented inbound, there are just as many that have dropped the ball and made some major inbound marketing blunders. Or blog “The 5 Biggest Inbound Marketing Mistakes Manufacturers Make” delves into the most common mistakes and ways to correct them.
The Industrial Manufacturer’s Guide to Inbound Marketing is our most in-depth and comprehensive guide to educate and prepare business-to-business manufacturers for inbound marketing success. We’ve broken down the inbound process through each of the 4 stages: attract, convert, close and delight, sharing everything you need to know about the inbound marketing process and which tactics will help your manufacturing company reach its marketing and sales goals.
Learn ways to:
- Increase Visitors to Your Website
- Convert Those Visitors to Leads
- Use Email Automation to Build Trust with Leads
- Tie Sales and Marketing Together
- Retain Customers More Efficiently