Entries by Rob Felber

>WDOK’s Christmas in July weekend

>Driving in to work this morning I had my radio scanning my programmed channels as usual. “Indians playing the Twins this weekend…” [SCAN] “The Akron police department was especially busy last night…” [SCAN] “Rudolph the red nosed reindeer, had a very shiny nose…” Wait a minute, it’s July – not Christmas! As part of 102.1 […]

>Finally a Sign.

> Logos. What are they and why are they so important? The dictionary describes it this way. “Logo – also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition”. For those of us in marketing we know and understand the importance of the visual […]

>Drink from a drop

>I have to thank my brother for this blog idea, as he can always be counted on for finding me out of the ordinary blog items. This new carafe is designed to resemble a water drop, “frozen in time.” The tip of the drop is removed to become the drinking cup. Is this a useful, […]

>A social networking warning

>For those of you who aren’t up with social networking news, here is a story about having a night out, signing on to a social networking site and writing to your friends. The problem with this, however, is posting things that could wind up getting you into legal trouble once you sober up. Click here […]

>Word of the day

>The word of the day is: Demographic segmentation Definition of demographic segmentation – Dividing consumers into groups based on selected demographics, so that different groups can be treated differently. For example, two advertisements might be developed, one for adults and one for college students, because the two seperate groups will be attracted to different types […]

>An exciting day for Cleveland

>Can you feel it? Football season is almost here! In fact, the first day of Cleveland Browns training camp started today. This always makes me excited – but, today was extra special. I was ecstatic to read this MSN article written by Peter Schrager, an expert contributor to FOXSports.com on the latest edition of the […]

>Constituent – Rob’s word of the day

>One of my favorite and most memorable way to drive home the point of knowing all the various people who may be interested in your company’s news is to use the word: Constituents. I reference all the folks that need to know what your company is doing and have a desire to hear about newsworthy […]

>Word of the day

>In an effort to broaded my horizons, I am starting a word of the day section for the blog. The word of the day is: Positioning Definition of positioning – Defining, within the minds of a specific market, a brand (corporate, product, or service) relative to the competition. -Katy

>"(Blank) the Roo"

> Let me paint the picture for you: It was a snowy day in late 2005 and I was driving around the University of Akron on Route 8 by Buchtel Avenue. I looked up and saw The University of Akron’s newest marketing campaign: an angry faced Zippy with the words, “Fear the Roo!” I couldn’t […]

>Big Brands – Where are they going?

> I am reading the morning paper and thinking about our economy and the recent failures of our banks and the increase mergers of major companies and it reminded me of a book I read many years ago. The book is Big Brands Big Trouble, by Jack Trout. This is a great snapshot into some […]