>The word of the day is: Acculturation Definition of acculturation – A process in which people in one culture learn to understand and adapt to the norms, values, lifestyles and behaviors of people in a different culture. (Remember this when learning to cross-advertise in different countries than your own!) -K
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
>This is an update to my, Red, white and blue… and green? blog. The summer’s Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won’t, “blow up the environment.” Click here to read this blog on Green Daily. […]
>In its second weekend, The Dark Knight has surpassed $300 million at the box office – having been out for only ten days and is well on its way to becoming one of the top grossing movies of all time. (In case you are curious, click here to see the complete list.) Not only that, […]
>Randy Pausch, the inspiring man I wrote about in this blog, has lost his courageous battle with pancreatic cancer. He was 47. Randy will be remembered as being a courageous fighter with a gentle soul. His inspiring story will be remembered for years to come as well as his “Last Lecture.” Rest in peace, Randy.-K
>Driving in to work this morning I had my radio scanning my programmed channels as usual. “Indians playing the Twins this weekend…” [SCAN] “The Akron police department was especially busy last night…” [SCAN] “Rudolph the red nosed reindeer, had a very shiny nose…” Wait a minute, it’s July – not Christmas! As part of 102.1 […]
> Logos. What are they and why are they so important? The dictionary describes it this way. “Logo – also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition”. For those of us in marketing we know and understand the importance of the visual […]
>I have to thank my brother for this blog idea, as he can always be counted on for finding me out of the ordinary blog items. This new carafe is designed to resemble a water drop, “frozen in time.” The tip of the drop is removed to become the drinking cup. Is this a useful, […]
>For those of you who aren’t up with social networking news, here is a story about having a night out, signing on to a social networking site and writing to your friends. The problem with this, however, is posting things that could wind up getting you into legal trouble once you sober up. Click here […]
>The word of the day is: Demographic segmentation Definition of demographic segmentation – Dividing consumers into groups based on selected demographics, so that different groups can be treated differently. For example, two advertisements might be developed, one for adults and one for college students, because the two seperate groups will be attracted to different types […]
>Can you feel it? Football season is almost here! In fact, the first day of Cleveland Browns training camp started today. This always makes me excited – but, today was extra special. I was ecstatic to read this MSN article written by Peter Schrager, an expert contributor to FOXSports.com on the latest edition of the […]