Entries by Rob Felber

>Basic telephone etiquette

>Question: Have you ever been on a phone call and wondered how to politely suggest telephone manner tips to the person on the other end? I have. Out of a recent conversation about a phone interview gone wrong, it is obvious everyone knowing the basics of telephone etiquette is a misconception. Most of these tips […]

>Wait, that can’t be right…

> Was that really Eddie Murphy’s head on the back of a car? Indeed it was. This past weekend on my way to Cleveland I saw a giant Eddie Murphy head on the back of a car. “Oh, I thought those were only in California!” Exclaimed my brother from the back seat of my car. […]

>Some guys have all the luck

>And some guys have all the heart. Bill Gates, founder of Microsoft, stepped down today from his roles with Microsoft to concentrate on his charity, the Bill & Melinda Gates Foundation. Microsoft has been struggling with how to compete with search engine giant, Google, and how to market Zune over Apple’s music player, the iPod. […]

>There’s a new chief in town

>A chief blogger, that is. Larger corporations such as Dell, Coca-Cola and Marriott are now actively recruiting people to tell their company’s story via blogging and try and further engage and interact with their consumers. To date, only a little over 11% of Fortune 500 companies have corporate blogs, according to SocialText. With the rising […]

>A marketing match

>Today, guest blogger Joe Pulizzi, a fellow NE Ohioan who blogged about Lessons in SEO a few weeks back, launched his marketing match service, Junta42 Match (a service of his website, Junta42.com). This service is a free online tool designed for marketing and association professionals looking for custom publishing, post-advertising agencies and other content providers […]

>Feel the burn

>It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices. Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS […]