Entries by Rob Felber

>"(Blank) the Roo"

> Let me paint the picture for you: It was a snowy day in late 2005 and I was driving around the University of Akron on Route 8 by Buchtel Avenue. I looked up and saw The University of Akron’s newest marketing campaign: an angry faced Zippy with the words, “Fear the Roo!” I couldn’t […]

>Big Brands – Where are they going?

> I am reading the morning paper and thinking about our economy and the recent failures of our banks and the increase mergers of major companies and it reminded me of a book I read many years ago. The book is Big Brands Big Trouble, by Jack Trout. This is a great snapshot into some […]

>Loyalty was bought

> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up. Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for […]

>Meet Dave Tanks

>Recently, Katy wrote about her frightening experience with Meet Dave. You can read about it here. So remember that old saying… advertising just kills a bad product faster? Read about how the movie tanked in its first weekend! All that marketing for nothing. ~Michelle

>Behind the Mask

> Have you heard about the faceless people popping up at different events? This picture caught my attention one day. Thanks to Splash for the photo. Here is the original article reporting the aliens. Speculation that these “faceless people” could be famous people trying to fool the paparazzi or perhaps a marketing stunt (and you […]

>Selling yourself

>True, selling yourself on eBay probably isn’t the best idea. But for Alex Chatfield, there was no other way to enjoy the remainder of the baseball season. You see, Chatfield is a Cleveland Indians fan, as am I, and we are somewhat used to not winning lately. Mostly that is thanks to the 10-game losing […]

>Billboard Advertising Lessons

> It is what it is. A phrase that just makes sense. Recently, I saw it used in a static billboard (non-digital/vinyl/paper). I usually don’t like to point out faults of other campaigns or least not publicly. Everyone has to be a critic, right? Well, I was driving on 480-east and saw this billboard with […]

>Keeping track of the hits

>When I first started to research blogging I was a little confused on how I would keep track of the HUGE amount of traffic coming to our blog. I first started using FeedBurner, but was greatly disappointed because of the lack of efficiency in the program. Sure, it was easy to use but after weeks […]

>What does C.C. have to do with marketing?

>It was October 2007 and our Cleveland Indians were going up against the Boston Red Sox in the Division Series. “In C.C. we trust,” said Rob. I believed him, and so did all of Cleveland. We put our entire faith in C.C. Sabathia to lead our Cleveland Indians into the World Series to battle the […]