>For those of you who aren’t up with social networking news, here is a story about having a night out, signing on to a social networking site and writing to your friends. The problem with this, however, is posting things that could wind up getting you into legal trouble once you sober up. Click here […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
>The word of the day is: Demographic segmentation Definition of demographic segmentation – Dividing consumers into groups based on selected demographics, so that different groups can be treated differently. For example, two advertisements might be developed, one for adults and one for college students, because the two seperate groups will be attracted to different types […]
>Can you feel it? Football season is almost here! In fact, the first day of Cleveland Browns training camp started today. This always makes me excited – but, today was extra special. I was ecstatic to read this MSN article written by Peter Schrager, an expert contributor to FOXSports.com on the latest edition of the […]
>One of my favorite and most memorable way to drive home the point of knowing all the various people who may be interested in your company’s news is to use the word: Constituents. I reference all the folks that need to know what your company is doing and have a desire to hear about newsworthy […]
>In an effort to broaded my horizons, I am starting a word of the day section for the blog. The word of the day is: Positioning Definition of positioning – Defining, within the minds of a specific market, a brand (corporate, product, or service) relative to the competition. -Katy
> Let me paint the picture for you: It was a snowy day in late 2005 and I was driving around the University of Akron on Route 8 by Buchtel Avenue. I looked up and saw The University of Akron’s newest marketing campaign: an angry faced Zippy with the words, “Fear the Roo!” I couldn’t […]
> I am reading the morning paper and thinking about our economy and the recent failures of our banks and the increase mergers of major companies and it reminded me of a book I read many years ago. The book is Big Brands Big Trouble, by Jack Trout. This is a great snapshot into some […]
>Officer down, the worst possible phrase that can be spoken across a police band As those of us in Twinsburg, Ohio try to heal, we know that we will never make sense of the tragedy that took a young officer, husband and father in the early hours of July 13, 2008. And, as the family […]
> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up. Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for […]
>Recently, Katy wrote about her frightening experience with Meet Dave. You can read about it here. So remember that old saying… advertising just kills a bad product faster? Read about how the movie tanked in its first weekend! All that marketing for nothing. ~Michelle