>Word of the Day
>The word of the day is: Viral Marketing Definition of viral marketing – a marketing strategy encouraging people to pass along messages to others in order to generate exposure. -K
Author Archive for: robfelber
Entries by Rob Felber
>Backwards advertising
>In conjunction with last week’s blog on WDOK’s Christmas in July celebration, Rob remembered David Letterman’s “Morning Show” from years ago set out to confuse the public. In this video from 1985 shows David Letterman’s set portrayed as a morning show rather than his typical late night display. What other backwards advertising have you noticed? […]
>Word(s) of the Day
>Since there was not a word of the day yesterday, today is going to be twice the fun! The first word of the day is: Hybrid model Definition of hybrid model – a series of two or more e-marketing payment models. * * * The second word of the day is: Media Kit Definition of […]
>Thou shall not endorse unhealthy advertising!
>Marketers across the country are getting a harsh wake up call from the FTC. From an article recently released, there is a great concern for childhood obesity in the United States – and the FTC is blaming markterers. Although this report is from 2006, advertising “bad” products to kids is nothing new. For years celebrities […]
>Word of the Day
>The word of the day is: Acculturation Definition of acculturation – A process in which people in one culture learn to understand and adapt to the norms, values, lifestyles and behaviors of people in a different culture. (Remember this when learning to cross-advertise in different countries than your own!) -K
>China is going green
>This is an update to my, Red, white and blue… and green? blog. The summer’s Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won’t, “blow up the environment.” Click here to read this blog on Green Daily. […]
>What is the cost of quality performance?
>In its second weekend, The Dark Knight has surpassed $300 million at the box office – having been out for only ten days and is well on its way to becoming one of the top grossing movies of all time. (In case you are curious, click here to see the complete list.) Not only that, […]
>A lecture for the soul
>Randy Pausch, the inspiring man I wrote about in this blog, has lost his courageous battle with pancreatic cancer. He was 47. Randy will be remembered as being a courageous fighter with a gentle soul. His inspiring story will be remembered for years to come as well as his “Last Lecture.” Rest in peace, Randy.-K
>WDOK’s Christmas in July weekend
>Driving in to work this morning I had my radio scanning my programmed channels as usual. “Indians playing the Twins this weekend…” [SCAN] “The Akron police department was especially busy last night…” [SCAN] “Rudolph the red nosed reindeer, had a very shiny nose…” Wait a minute, it’s July – not Christmas! As part of 102.1 […]
>Finally a Sign.
> Logos. What are they and why are they so important? The dictionary describes it this way. “Logo – also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition”. For those of us in marketing we know and understand the importance of the visual […]