>Keno hits Ohio

>Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game. What does Ohio get out of it? An estimated $73 […]

>Ah, kids these days

>It is only one hour from the official start of “Rock Like They Do” Bus Tour here in Twinsburg. But, already I can hear the screaming of young girls for Miley Cyrus, start of the hit show, “Hannah Montana.” Oh, but wait! Miley isn’t going to be in attendance of this event, just her tour […]

>Thou shall not endorse unhealthy advertising!

>Marketers across the country are getting a harsh wake up call from the FTC. From an article recently released, there is a great concern for childhood obesity in the United States – and the FTC is blaming markterers. Although this report is from 2006, advertising “bad” products to kids is nothing new. For years celebrities […]

>What is the cost of quality performance?

>In its second weekend, The Dark Knight has surpassed $300 million at the box office – having been out for only ten days and is well on its way to becoming one of the top grossing movies of all time. (In case you are curious, click here to see the complete list.) Not only that, […]

>Big Brands – Where are they going?

> I am reading the morning paper and thinking about our economy and the recent failures of our banks and the increase mergers of major companies and it reminded me of a book I read many years ago. The book is Big Brands Big Trouble, by Jack Trout. This is a great snapshot into some […]

>What does C.C. have to do with marketing?

>It was October 2007 and our Cleveland Indians were going up against the Boston Red Sox in the Division Series. “In C.C. we trust,” said Rob. I believed him, and so did all of Cleveland. We put our entire faith in C.C. Sabathia to lead our Cleveland Indians into the World Series to battle the […]

>A marketing match

>Today, guest blogger Joe Pulizzi, a fellow NE Ohioan who blogged about Lessons in SEO a few weeks back, launched his marketing match service, Junta42 Match (a service of his website, Junta42.com). This service is a free online tool designed for marketing and association professionals looking for custom publishing, post-advertising agencies and other content providers […]

>This just in – advertising online pays off

>Sure, that doesn’t come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB […]

>Eat your fruits and vegetables, but be careful

>Fruits and vegetables are prone to harboring various harmful diseases in the summertime – such as the recent outbreak of salmonella. The FDA has recently announced more cases of this outbreak in more than 30 states bringing the total to at least 383 cases. In order to avoid getting sick this summer time take certain […]

>The "Windows 95" Generation

>A visit from Rob’s twin daughters and the research I have been conducting on social networking and integration got me thinking about the way I was raised. I lovingly refer to my generation as the “Windows 95” generation since I was in grade school when this began to errupt. This generation growing up now uses […]