> Its official… you are seeing DOUBLE. No, you aren’t going crazy. It’s the annual Twins Day Festival! Here in our hometown of Twinsburg, this weekend we’ll be doing double-takes as this city plans to welcome twins from across the world. Last year, 2,034 sets of twins attended the festival… So what does this have […]
> Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts. Did you […]
> Logos. What are they and why are they so important? The dictionary describes it this way. “Logo – also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition”. For those of us in marketing we know and understand the importance of the visual […]
>I have to thank my brother for this blog idea, as he can always be counted on for finding me out of the ordinary blog items. This new carafe is designed to resemble a water drop, “frozen in time.” The tip of the drop is removed to become the drinking cup. Is this a useful, […]
> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up. Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for […]
>True, selling yourself on eBay probably isn’t the best idea. But for Alex Chatfield, there was no other way to enjoy the remainder of the baseball season. You see, Chatfield is a Cleveland Indians fan, as am I, and we are somewhat used to not winning lately. Mostly that is thanks to the 10-game losing […]
> It is what it is. A phrase that just makes sense. Recently, I saw it used in a static billboard (non-digital/vinyl/paper). I usually don’t like to point out faults of other campaigns or least not publicly. Everyone has to be a critic, right? Well, I was driving on 480-east and saw this billboard with […]
>When I first started to research blogging I was a little confused on how I would keep track of the HUGE amount of traffic coming to our blog. I first started using FeedBurner, but was greatly disappointed because of the lack of efficiency in the program. Sure, it was easy to use but after weeks […]
>Question: Have you ever been on a phone call and wondered how to politely suggest telephone manner tips to the person on the other end? I have. Out of a recent conversation about a phone interview gone wrong, it is obvious everyone knowing the basics of telephone etiquette is a misconception. Most of these tips […]
> I recently volunteered as a “marketing consultant” for the 2008 Ohio Business Week (OBW) program at Youngstown State University. This is by 5th year participating in the program that will shape the next generation of business professionals. So what is OBW? Ohio Business Week (OBW) is a weeklong summer program that brings a diverse […]