>Word of the Day
>Today’s word of the day: Incentivized traffic Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Mousetrapping Definition of moustrapping: using browser tricks as a way to keep a visitor captived at a particular site. This often happens by disabling the “Back” button or generated repeated pop-up windows.
>Word of the Day
/0 Comments/in General Marketing, Word of the Day/by Rob Felber>Word of the Day: Integrated Marketing Communication (IMC) Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Free-standing insert (FSI) Definition of FSI: an individual or group of advertisements inserted without bound in a print publication. It is only located on pages that contain the ads and are unique to any other editorial or entertainment matter.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Rich Site Summary or Really Simple Syndication (RSS) Definition of RSS: Using XML format, this is a way of distributing dynamic content to a set of subscribers. The dynamic content is usually distributed via blogs, news organizations, etc.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Word of the Day: Pull Quote Definition of Pull Quote: a quotation, or statement, separated from the rest of a document. This quote, or statement, provides a uniquely positive statement that emphasizes a point in the rest of the document.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Word of the Day: Captcha Definition of captcha: a type of challenge-response test used in computing to ensure that the response is not generated by a computer. (Definition for Dummies: The computer generated boxes that you have to enter in the ID before submitting!)
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Aided recall Definition of aided recall: A research method that is frequently used in determining what consumers remember about a specific advertisement they have seen or heard.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Linkrot Definition of linkrot: A website previously accessible at a designated URL that is no longer reachable at that same URL due to a movement or deletion of the page. In reference to my previous “Word of the Day” blog on a monopoly.
>Word of the Day – and then some!
/0 Comments/in Newsworthy Events, Olympics, Word of the Day/by Rob Felber>Again, with the Olympics theme, today’s word of the day is: Monopoly Definition of Monopoly: Having exclusive control over a commodity or service in a specific market, or a control that makes possible the manipulation of prices.In the particular case I am going to site as an example, it isn’t *quite* the first definition of […]