>Constituent – Rob’s word of the day

>One of my favorite and most memorable way to drive home the point of knowing all the various people who may be interested in your company’s news is to use the word: Constituents.

I reference all the folks that need to know what your company is doing and have a desire to hear about newsworthy events.

“Consider all the constituents for your news; prospects, customers, employees, shareholders, investors, media, government, community members, etc.”

Tell me what other constituents you feel need to know your company news.

– Rob Felber

>Word of the day

>In an effort to broaded my horizons, I am starting a word of the day section for the blog.

The word of the day is: Positioning

Definition of positioning – Defining, within the minds of a specific market, a brand (corporate, product, or service) relative to the competition.