>Promotional Gifts of the Season (3) – Greeting Cards UPDATE


In my post from October 31st I wrote about the value of sending “Thank You” greeting cards to your clients. I spoke about our wide line of Business to Business greeting cards for all occasions.

Here is a true real-life story. On November 17th I was asked if there was still time to place an order for customized Thanksgiving cards and could they arrive in time to be mailed. I checked with production and two minutes later the reply came back, “Is this afternoon soon enough?”. The order was placed around 10:30 am and was shipped over night. The next morning I checked with UPS and they had been delivered by 9:00 am. I called my client who told me they arrived and she was already addressing the envelopes.

Now we turn our focus to the main Holiday Season, We have a large selection of Holiday and New Year Greetings Card ready for personalization. You can add your logo to any of our cards and even print the envelopes. See our selection of cards and calendar cards here. Place the order now so you have time to address and mail to your clients and friends.

For other ideas visit or blog and promotional sites.

Contact me for any questions or for more information at 330-963-3664 x 2.

Bruce Felber, MAS

>Promotional Gifts of the Season (6) – Crystal & Glass


One of the most popular gifts for the holiday includes glass and crystal items. This category always carries a high perception of recognition and thanks for their beauty.

Whether an artistic show piece or useful items such as a serving piece, beverage ware, and paperweight these gifts bring warmth to every setting and event.

We carry a wide variety of glass, crystal and specialty gifts and feature many combination and custom sets. See some of the many items here or visit for other ideas.

Looking for that special touch? Ask about our Waterford® Lead Crystal products including holiday gifts and ornaments.

Call 330-963-3664 x 2 to help you choose the right item to meet your holiday gift budget and don’t forget these make great ‘thank you’ gifts for your employees.

Bruce Felber, MAS

>Promotional Gifts of the Season (5) – Books

Are you looking for a gift that will be cherished, shared and handed down? Then consider one of the oldest inventions of the ages. I am talking about books. Books that inspire; books that educate; books that give us pleasure and books that take us to the outer reaches of your imagination.

Books are personal and help us connect with the past, present and the future. A crafted book is not just something that will sit on a shelf, but can be a centerpiece in any room. That is why coffee table books are so popular. After all Kramer on Seinfeld did develop a coffee table book with legs. Seriously consider this a unique gift for clients, employees and family. We take it one step further with custom covers, inserts promo pages and cover imprints. Books may contain your logo, inspiration or thank you letter or theme related copy to remember any event or anniversary.

We have books in almost any category, price range and size. We can search out a title or you may choose from the hundreds of stock titles from the best selling authors, educators, motivators and photographers.

A gift of knowledge and communication is timeless and your recipient will remember who and when they received this wonderful gift.

All good books are alike in that they are truer than if they really happened and after you are finished reading one you feel that it all happened to you and after which it all belongs to you.
– Ernest Hemingway

Call me at 330-963-3664 x 2 for any additional questions or to help create your custom gifts for those special clients.

Bruce Felber, Mas

>Promotional Gifts of the Season (4) – Wood Beauty

Nothing has the long-lasting beauty of fine wood. Perfect for any gift and promotion, crafted wood products are well received and appreciated. Wood gifts can be conversation pieces and functional items or just great decorations and wood lasts forever. When you add a laser engraved logo and use in combination with glass, leather or brass you create a timeless piece that will carry your good wishes to all those who are lucky to receive such a fine gift.

We use a USA manufacturer of environmentally friendly wood products exclusively for the Promotional Products industry. The line contains over 150 standard catalog items and custom products are their specialty. The hardwoods used are harvested from professionally managed forests and receive only eco-friendly stains, HAPS compliant finishes and other environmentally responsible materials.

Call me at 330-963-3664 x 2 for any additional questions or to help create your custom gifts for those special clients.

Bruce Felber, Mas

>Promotional Gifts of the Season (3) – Greeting Cards

Want to catch your clients when they least expect it. Send them a beautiful personalized Thanksgiving greeting card. Our full line of Business to Business Greeting cards are the prefect way to share any special occasion, holiday or thank you.

By sending a card for Thanksgiving you can express your thanks for all the business you have received during the year. Get the holiday started right and view all of our greeting cards here.

Cards carry your message with an artistic front cover will be cherished and create good will now and all year long.

Call me at 330-963-3664 x 2 for any additional questions or to help create your card.

Bruce Felber, Mas

>Promotional Gifts of the Season (2.2) – Food Gifts 2

I thought I would add to last week’s installment number two of Promotional Gifts of the Season. I said, “A way to a man’s heart is through his stomach” well it is also the best way to thank someone special.

Take a look at one of the most popular items. THE WOODEN BOX. These custom wood branded items carry a message for the end of time. Boxes can be filled with a variety of chocolates, nuts and special treats. Many combinations can include crystal and glass dispensers to fit every budget.

For the latest in chocolates, nuts cookies and more just call me at 330-963-3664 x 2 and I will select the prefect gift designed to fit your budget and taste.

Look for our next installment on custom business to business greeting cards.

Bruce Felber, MAS

>Promotional Gifts of the Season (2) – Food Gifts

Welcome to installment number two of Promotional Gifts of the Season. It has been said “A way to a man’s heart is through his stomach” and it is also a way to your customers heart. This issue contains a recipe for your success.

FOOD GIFTS. So why are food gifts so popular? Why at the holidays are they so appreciated?

In advertising and marketing the best way to be remembered and create a “wow factor” is to employ all the senses in your promotion or gift. Nothing works better than a food item. The reason? A food gift touches the sense of taste, smell, touch, and sight. People always remember from whom they received that special gift and nothing is more shareable than food gifts. Food gifts make you smile and spread to more than just the recipient. Because many food gifts are shareable it is the prefect way to say thank you and show appreciation to your customers and employees. Talk about ROI – you touch more people and garner more positive and longer lasting goodwill with the correct food gifts.

But that is not all. Food gifts can be used as a unique way to transmit your message and reinforce your brand. A clever design or unusual package will create more attention and spread to multiple people allowing the best use of the gift. That perfect tin, wooden box, cutting board, Lucite or glass bowl will also serve as a keepsake reminder long after the impact and splash from the first opening, scent, taste and smile.

For the latest in chocolates, nuts cookies and more just call me at 330-963-3664 x 2 and I will select the prefect gift designed to fit your budget and taste.

Look for our next installment of Promotional Gifts of the Season.
Bruce Felber, MAS

>NAPA Know How

>I don’t usually pick on too many commercials, well at least publicly that is. But this certain commercial just makes me embarrassed for the company!

NAPA has been running a series of commercials featuring people singing about NAPA’s Know How. Granted me being in Cleveland and not the demographic for these commercials, I haven’t seen any of their singing commercials all year – even the ones with celebs. Regardless, if you’re going to running a spot like this during the Phillies playoff games, then it better be able to stand on its own.

The only video I was able to find has the sound cut off for the beginning… don’t worry, you’ll get the idea by the end.

Its so corny that it makes me cringe. Even my husband turned to me and said something about how its strange. What do you think? Did you see the other commercials from earlier this year?


>Promotional Gifts of the Season (1) – Calendars

This is the first of many articles on the merits of promotions, gifts and advertising this time of the year. Many companies look to reward customers and employees and say thank you and what better way than a personalized gift that will evoke memories for a longer time. My series will focus on products and services that offer choice, variety of price points and different delivery avenues sure to be fit every need.

Calendars. Why are they so popular even in this electronic age? First a brief history lesson*

Calendar advertising has a rich history dating back to the 1850’s when The Ketterlinus Lithographic Manufacturing Co. of Philadelphia began printing calendars that contained advertising. Promotional wall calendars became even more popular as printing technology improved. In 1878, Andrew and Jacob Geiger opened a printing shop in Newark, NJ and began printing advertising calendars, fans, posters and other paper ephemera.

Calendar advertising became increasingly popular in the late 1880’s, thanks to the efforts of two enterprising Ohio newspapermen, Jasper Freemont Meek and his competitor, Henry Beach. They were fierce competitors, and between them, they figured out how to put ads on a myriad of items from aprons, hats and a wide variety of household items. They even invented the classic metal trays advertising colas, which are now prized by antique collectors.

Two more newspapermen, Thomas Murphy and Edward Burke Osborne, both of Red Oak, IA, are credited with inventing art calendars that became immensely popular in the late 1880’s. Like Jasper Meek and Henry Beach, they needed new business to keep their presses busy and bring in additional sales. Osborne printed a watercolor of the new Red Oak courthouse on cardboard, printed advertising around the painting and added a calendar pad. It was a huge success.

Until then, nobody had thought to place attractive art on calendars. The two men purchased fine photographs and paintings from a variety of artists and improved their printing capabilities to include 3-color printing. By 1894, Murphy and Osborne employed a total of 94 people, including 14 traveling salesmen and printed an estimated three million calendars.

At the end of 1894, Murphy sold his interest in the business to Osborne, who moved the company to Newark, NJ to be closer to art and business centers in the New York metropolitan areas. Osborne then seized upon a new printing technology – letterpress printing – to produce calendars of the highest quality. The resulting success of those calendars allowed him to set up printing plants in Toronto, London and Sydney, Australia.

*Special thanks to John J. Robinson – marketing consultant with specialties in print advertising and promotional products.

The benefits of calendars even in our electronic communication society are the same as when they were first introduced — Advertise to a larger audience 365 days a year. When you consider the fact that a good wall calendar is viewed at least once a day the cost per contact is just a few cents. That figure can be even less when you look at the “sphere of influence” factor. How many people come into your office, store, warehouse and home that are also subjected to the ads? Artwork on paper is still a higher perception than a monitor and many people save these photographs.
For the latest in 2011 calendar selection visit our site. Looking for a custom calendar? Just ask as we can design and produce something unique. Call me at 330-963-3664 x 2 for more information.

Look for our next installment of Promotional Gifts of the Season.
Bruce Felber, MAS

>Want Higher Recall with High Reach?

>If you want your clients and prospects to remember your firm or organization longer and get higher ROI, then you must see this video.

We specialize in higher returns and recall with our signature “Dimensional Direct Mail Programs”. Call for details. 330-963-3664 x2.

Bruce Felber, MAS