TEDx Robert Felber – 1 year reflection

Bucket list, check. Actually, doing a TEDx Talk wasn’t even on the list. However, a year ago I was invited by a dynamic group of seniors at Orange High School, my alma mater, to tell my story.  My talk, “The Path Less Traveled – Impact Your Future and Those Around You”, was deeply personal and, […]

What Advice Would You Give Your Younger Self? – Client & Colleague Feature

To celebrate Felber PR & Marketing’s 30th anniversary, I asked some of our long-standing clients and colleagues to share a piece of advice they might share with their younger selves if they had the chance. Here’s what they said:   Create a strong balance between work and home, You have the rest of your life […]

Explaining Supply Issues to My Dog – PR Tips for Communicating Difficult Topics to Customers

Our 11-year-old pitbull mix rescue has us well–trained. When we sit down for dinner, usually long after she ate her dinner, she walks over to the kitchen cabinet and proceeds to get our attention with short, repetitive barks. This, coupled with a head nod in the direction of the cabinet, is her way of asking […]

Why You Can’t Afford to Miss Out on Migrating to Google Analytics 4

By now, you’ve probably heard about the new Google Analytics 4, aka GA4. If you’ve logged into your Google Analytics account recently, you probably saw the doomsday-like countdown clock warning that your account will stop processing data starting July 1, 2023. That means there are less than 10 days until GA4 launches across all Google […]

Understanding the Ins and Outs of the NEW Google Analytics 4

Unless you’ve been living under a rock, or perhaps procrastinating, you have probably heard about the new Google Analytics 4, aka GA4. If you’ve logged into your Google Analytics account recently, you probably saw the doomsday-like countdown clock warning that your account will stop processing data starting July 1, 2023. This is the date that […]

Our Transition to Working Exclusively with Manufacturers

As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us until the late-90s. We would take any client (the joke was as long as their check cleared). We worked with non-profits, service companies, distributors, […]

What You Learned in Kindergarten Can Help You Attract Workers

Remember show and tell? We all wanted to have the coolest idea to wow our kindergarten classmates. Attracting workers for your manufacturing operation is much like that precious time in class.    You have limited time and attention to get your message across. Your mission then was to quickly show them what precious bauble you […]

Accelerated Revenue Growth for Manufacturers: How to Attract, Convert and Close Ideal Customers

Save the date! On June 7th, 7:30 AM – 9 AM, you don’t want to miss Accelerated Revenue Growth for Manufacturers! Reaching and influencing decision-makers is no easy task, especially for business-to-business manufacturers, and only making cold calls no longer works.  It’s time for sales leaders to think differently and strategically when it comes to […]

Throwback to 1993 – What Was Going On in the World When Our Agency Was Founded

30 years is a long time & we’ve enjoyed all the ups and downs along the way, in business and life. 1993, the year our agency was founded, was a big year for Felber PR & Marketing, but there were a few other big things going on that year…   USA News President William J. […]

Take the Lead! How to Follow Up after a Trade Show

It’s estimated that only about half of all leads are followed up on. We don’t have to tell you that’s just like leaving money on the table. But it’s hard to argue with a salesperson who says that it’s time-consuming to follow up on new leads, and hey, a lot of new sales come from […]