In part one of this series, I mentioned that we should always seek and build more relationships with potential prospects in order to increase our business. And when we do, we should never seek in desperation. We live an increasingly connected world, so there’s always a chance in finding that one special prospect who […]
Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]
We need to be reminded, from time to time, that we’re humans. Every one of our five senses is important. As one of our favorite clients, Makuta Technics reminds us, there is nothing like “eyes on.” Michelle and I just returned from a two day trip to visit with them in their Indiana factory. […]
Jonathan T. Hyman, Esq. Kohrman Jackson & Krantz P.L.L. Would you believe that an astonishing 91 percent of employers use social media to aid in their decisions of who, and who not, to hire? Indeed, there exists myriad information an employer can learn about a prospective employee from information that is publicly available via social […]
I recently got the opportunity to see president Rob Felber speak at the Urban League of Greater Cleveland on how to get the media to pay attention and what to do once they do. Every business should be transparent and showcase any newsworthy content to its key publics. But deciding what is newsworthy can be hard […]
Tradeshows for Manufacturers: the Good, the Bad and, the Ugly WHEN Thursday, September 13, 2012 8:00 to 10:00 AM Networking begins at 7:30 AMWHERE Polaris Career Center 7285 Old Oak Boulevard Middleburg Heights, OH 44130 COST SAVE $5 NOW! RSVP by September 6, 2012 $25 WIRE-Net Members $35 Non Members After September 6th $30 WIRE-Net […]
Crain’s Morning Roundup Link.
In the previous post we discussed what most manufacturers often miss at trade conference; they miss the opportunity to impact their brand and expand company name recognition with their target audience. Now, you know that coordinated research and efforts to engage with the media covering a show is beneficial. So, now what? You may think […]
Join NEXT For Nonprofits, LLC and Susan Krantz, partner, Zinner & Co. LLP, for an insightful conversation about how to energize your nonprofit. Tuesday, June 19, 2012 8:30 am to 10:30 am Corporate College East Warrensville Heights, OH See Event Flyer (PDF) or Online RSVP now!
The show traffic was heavy. You made many appointments and even a few sales. Months of pre-show planning, training, traffic building promotions and creative booth design seems to have created success. So, what could you possibly have missed? You sponsored the cocktail party, hosted client dinners; you even held a demonstration on the show floor. […]