Felber PR & Marketing, “Adventures in Marketing” – Sustainability is an important and cost-saving practice. This popular trend is about “developing and deploying innovative new ideas for products and processes that help improve performance, maximize efficiency, reduce costs, slash waste and increase the bottom line.” Public relations and marketing is an effective tactic that can […]
Felber PR & Marketing, “Adventures in Marketing” – Over 20 years ago, many manufacturing executives contracted with oversea production believing offshoring was the new trend focusing mainly on the cost of labor. Little did they realize that they settled for the price of poor quality, the loss of intellectual property and the overnight competitors that […]
In part one of this series, I mentioned that we should always seek and build more relationships with potential prospects in order to increase our business. And when we do, we should never seek in desperation. We live an increasingly connected world, so there’s always a chance in finding that one special prospect who […]
Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]
We need to be reminded, from time to time, that we’re humans. Every one of our five senses is important. As one of our favorite clients, Makuta Technics reminds us, there is nothing like “eyes on.” Michelle and I just returned from a two day trip to visit with them in their Indiana factory. […]
Jonathan T. Hyman, Esq. Kohrman Jackson & Krantz P.L.L. Would you believe that an astonishing 91 percent of employers use social media to aid in their decisions of who, and who not, to hire? Indeed, there exists myriad information an employer can learn about a prospective employee from information that is publicly available via social […]
I recently got the opportunity to see president Rob Felber speak at the Urban League of Greater Cleveland on how to get the media to pay attention and what to do once they do. Every business should be transparent and showcase any newsworthy content to its key publics. But deciding what is newsworthy can be hard […]
Tradeshows for Manufacturers: the Good, the Bad and, the Ugly WHEN Thursday, September 13, 2012 8:00 to 10:00 AM Networking begins at 7:30 AMWHERE Polaris Career Center 7285 Old Oak Boulevard Middleburg Heights, OH 44130 COST SAVE $5 NOW! RSVP by September 6, 2012 $25 WIRE-Net Members $35 Non Members After September 6th $30 WIRE-Net […]
Crain’s Morning Roundup Link.
In the previous post we discussed what most manufacturers often miss at trade conference; they miss the opportunity to impact their brand and expand company name recognition with their target audience. Now, you know that coordinated research and efforts to engage with the media covering a show is beneficial. So, now what? You may think […]