>In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, […]
>A different blog
/0 Comments/in Off topic/by Rob Felber>Keeping the focus of this blog on marketing is at times difficult when hard times hit you and there is nothing else you can think about. A dear family friend, Theresa Wilson, lost her battle with Alzheimer’s on Friday afternoon. This was a long, hard struggle and mostly took its horrible pain out on the […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Deep linking Definition of deep linking: the act of linking to a web page other than a particular site’s home page.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Guerilla Marketing Definition of guerilla marketing: a nontraditional marketing event intended to have maximum results with the minimal amount of resources.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Circle of Influence Definition of circle of influence: people who are closest to you and who make up your warm market. These people are easily influenced by you because of your solid reputation in your profession, community or general area of interest.
>"Facebook called me a bad name."
/0 Comments/in Are you saying what you want to say?, Emerging Trends, Social Networking, Wacky Advertising/by Rob Felber>We’ve all heard how social networking sites have advertising based on what items you click on and which sites you visit. All fun and innocent, right? Not anymore. Facebook is playing hardball. A writer from the Washington Post told her story here about Facebook calling her “fat” and how she needs to lose a few […]
>Jessica Simpson’s new ad
/0 Comments/in Emerging Trends, Wacky Advertising/by Rob Felber>She sings, she acts, she dates high profile celebrities like Tony Romo and John Mayer – what’s next? Endorsing beer of course! Stampede Light Plus, made by Dallas’ Stampede Brewing Company, has signed the catch all bombshell to be the new face of their brand – a vitamin-enhanced beer. Ms. Simpson has even taken a […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Incentivized traffic Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.
>Google’s at it again
/0 Comments/in Emerging Trends, Newsworthy Events/by Rob Felber>Is there such a thing as too big or too much power? Rightfully so, some can argue both points and each would be correct. But, when internet giant Google launches their own browser, Chrome, is it time for other browsers to say “uncle?” Click here for the full story.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Mousetrapping Definition of moustrapping: using browser tricks as a way to keep a visitor captived at a particular site. This often happens by disabling the “Back” button or generated repeated pop-up windows.