>Word of the Day
>Today’s word of the day: Guerilla Marketing Definition of guerilla marketing: a nontraditional marketing event intended to have maximum results with the minimal amount of resources.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Circle of Influence Definition of circle of influence: people who are closest to you and who make up your warm market. These people are easily influenced by you because of your solid reputation in your profession, community or general area of interest.
>"Facebook called me a bad name."
/0 Comments/in Are you saying what you want to say?, Emerging Trends, Social Networking, Wacky Advertising/by Rob Felber>We’ve all heard how social networking sites have advertising based on what items you click on and which sites you visit. All fun and innocent, right? Not anymore. Facebook is playing hardball. A writer from the Washington Post told her story here about Facebook calling her “fat” and how she needs to lose a few […]
>Jessica Simpson’s new ad
/0 Comments/in Emerging Trends, Wacky Advertising/by Rob Felber>She sings, she acts, she dates high profile celebrities like Tony Romo and John Mayer – what’s next? Endorsing beer of course! Stampede Light Plus, made by Dallas’ Stampede Brewing Company, has signed the catch all bombshell to be the new face of their brand – a vitamin-enhanced beer. Ms. Simpson has even taken a […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Incentivized traffic Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.
>Google’s at it again
/0 Comments/in Emerging Trends, Newsworthy Events/by Rob Felber>Is there such a thing as too big or too much power? Rightfully so, some can argue both points and each would be correct. But, when internet giant Google launches their own browser, Chrome, is it time for other browsers to say “uncle?” Click here for the full story.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Mousetrapping Definition of moustrapping: using browser tricks as a way to keep a visitor captived at a particular site. This often happens by disabling the “Back” button or generated repeated pop-up windows.
>Out of touch
/0 Comments/in Emerging Trends, General Marketing/by Rob Felber>Diana Kingsbury, my co-advisor, and I were talking last night about our weekends before our weekly meeting. “I feel so out of touch now. I’m back in the stone age!” she said very impatiently. “I don’t know how I’m going to survive!” You see, Diana had an unfortunate experience with her cell phone and some […]
>Word of the Day
/0 Comments/in General Marketing, Word of the Day/by Rob Felber>Word of the Day: Integrated Marketing Communication (IMC) Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.
>Now that’s a shame
/0 Comments/in Are you saying what you want to say?, General Marketing, Wacky Advertising/by Rob Felber>PlayStation Portable (PSP) made its debut in the United States in March of 2005. Afterwards, like any smart company, Sony decided to beef up the advertising and chose to include larger than life PSP units mounted on billboards. Very neat. Oh, but wait… what is that error message in the lower right corner? That can’t […]