>Word of the Day
>Today’s word of the day: Incentivized traffic Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.
>Google’s at it again
/0 Comments/in Emerging Trends, Newsworthy Events/by Rob Felber>Is there such a thing as too big or too much power? Rightfully so, some can argue both points and each would be correct. But, when internet giant Google launches their own browser, Chrome, is it time for other browsers to say “uncle?” Click here for the full story.
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Mousetrapping Definition of moustrapping: using browser tricks as a way to keep a visitor captived at a particular site. This often happens by disabling the “Back” button or generated repeated pop-up windows.
>Out of touch
/0 Comments/in Emerging Trends, General Marketing/by Rob Felber>Diana Kingsbury, my co-advisor, and I were talking last night about our weekends before our weekly meeting. “I feel so out of touch now. I’m back in the stone age!” she said very impatiently. “I don’t know how I’m going to survive!” You see, Diana had an unfortunate experience with her cell phone and some […]
>Word of the Day
/0 Comments/in General Marketing, Word of the Day/by Rob Felber>Word of the Day: Integrated Marketing Communication (IMC) Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.
>Now that’s a shame
/0 Comments/in Are you saying what you want to say?, General Marketing, Wacky Advertising/by Rob Felber>PlayStation Portable (PSP) made its debut in the United States in March of 2005. Afterwards, like any smart company, Sony decided to beef up the advertising and chose to include larger than life PSP units mounted on billboards. Very neat. Oh, but wait… what is that error message in the lower right corner? That can’t […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Free-standing insert (FSI) Definition of FSI: an individual or group of advertisements inserted without bound in a print publication. It is only located on pages that contain the ads and are unique to any other editorial or entertainment matter.
>Humanize Your Brand – Chico’s Found a Match
/0 Comments/in Uncategorized/by Rob Felber>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]
>Word of the Day
/0 Comments/in Word of the Day/by Rob Felber>Today’s word of the day: Rich Site Summary or Really Simple Syndication (RSS) Definition of RSS: Using XML format, this is a way of distributing dynamic content to a set of subscribers. The dynamic content is usually distributed via blogs, news organizations, etc.
>Boy am I glad I’m not 12 years old anymore…
/0 Comments/in Newsworthy Events/by Rob Felber>Children in Copley Township will be greatly disappointed on the hot days left in summer. Copley’s trustees have decided to ban ice cream trucks as they are considered transient vendors. This resolution (excluding religious, charitable or school groups) was approved on June 23rd and has upset a number of children in Copley. “The ice cream […]