> Dear AIM readers: I was sent this link by a colleague of mine and thought I would share with our Blog group. This proves the point that a good idea and out of the box marketing can pay off. Please visit http://www.npr.org/templates/story/story.php?storyId=5618417 and see what I am talking about. I would love to hear […]
>The Cleveland Cavaliers season just around the corner and drivers everywhere are already getting excited. Why? More billboards advertising WMMS 100.7’s morning show, Rovers Morning Glory, are starting to pop up across town. Personally, I know the first time I saw it (Just as I mentioned in the “Fear the Roo” blog) I laughed. I […]
>Today’s word of the day: Bacn Definition of bacn: the middle class of email; email which is not classified as spam because it is not totally unwanted, but isn’t really wanted either.
>In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, […]
>Keeping the focus of this blog on marketing is at times difficult when hard times hit you and there is nothing else you can think about. A dear family friend, Theresa Wilson, lost her battle with Alzheimer’s on Friday afternoon. This was a long, hard struggle and mostly took its horrible pain out on the […]
>Today’s word of the day: Deep linking Definition of deep linking: the act of linking to a web page other than a particular site’s home page.
>Today’s word of the day: Guerilla Marketing Definition of guerilla marketing: a nontraditional marketing event intended to have maximum results with the minimal amount of resources.
>Today’s word of the day: Circle of Influence Definition of circle of influence: people who are closest to you and who make up your warm market. These people are easily influenced by you because of your solid reputation in your profession, community or general area of interest.
>We’ve all heard how social networking sites have advertising based on what items you click on and which sites you visit. All fun and innocent, right? Not anymore. Facebook is playing hardball. A writer from the Washington Post told her story here about Facebook calling her “fat” and how she needs to lose a few […]
>She sings, she acts, she dates high profile celebrities like Tony Romo and John Mayer – what’s next? Endorsing beer of course! Stampede Light Plus, made by Dallas’ Stampede Brewing Company, has signed the catch all bombshell to be the new face of their brand – a vitamin-enhanced beer. Ms. Simpson has even taken a […]