>The Real Showdown

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It is with great sadness I write this blog putting an end to the Cavaliers 2007-2008 season. With a heartbreaking game 7 loss to the overpowering Boston Celtics, our Cleveland Cavaliers will have to make another run at the Championship series next year.

Trying to shed some light on to this situation, I did take note of a few national commercials spotlighting the key players on these two teams. The first commercial for Vitamin water (YouTube video here) uses LeBron’s ball handling skills and witty commentary to prove his opponent is faking an injury and wins his case in court. The other commercial for Gatorade’s League of Clutch (YouTube video here) shows Kevin Garnett in various still captures from games throughout the season, often times capturing him with sweat dripping down his pain-striken face.

As a marketer’s perspective, both commercials are done very well. But begs the obvious question, which is more entertaining? Sorry Garnett, you might have moved on to the next round but LeBron beat your creativity in commercials. LeBron gets my vote.

-Katy

>Our Afternoon at the BallPark

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On Wednesday evening, the Felber team members received a text message from Rob saying our consolation prize for the Cavs losing game 5 was tickets to the Indians vs. Athletics game on Thursday afternoon. We are all huge sports fans, so this was a very exciting suprise for us.

Of course, being marketers, we surveyed the new Progressive Field’s changes since last season. A few things are different including a women’s only team shop and a business area in right field designated for business luncheons and group outings. They really have found a way to cater to all walks of life, hats off to them!

It was also interesting to note the obvious changes that have taken place in the park from its conversion to Progressive Field. When the field was named Jacob’s Field, there were only a few places of the name labeled around the park – now, as Progressive Field, it is very apparent there has been a switch in the overall marketing appeal of the field. Before, Jacob’s Field had minimal advertising around the field. Now, Progressive Field has replaced those empty areas with various advertisements of companies. Good idea or bad idea?


GO TRIBE!

-Katy