>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of small business owners will spend more or the same on marketing dollars.
As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given the recent passing of Tim Russert, I felt it necessary to honor this man while he is still with us.
A good friend of mine confided in me he had to reveal to a client their past six months worth of research was sent into “cyber la-la land” and there was no way to get that information back. This is one of their largest clients – how do you even begin to fix it? Randy Pausch has the answer – make the apology REAL and SINCERE.
As Randy states, “A good apology has three parts:
1. I’m sorry.
2. It was my fault.
3. How do I make it right?
The last part tells about your sincerity.”
This lesson applies to all aspects of life – including clients. When my friend approaches their client, he will follow these steps Randy Pausch has suggested… but, he is also coming in with ways on how to fix it. We can all take a lesson from this – if you do make a mistake: apologize, own it and fix it.
>Initially, this Facebook group just made me laugh. Whether that is because I am easily entertained or not is a different story all together – but, think about that for a minute. The children growing up now will be educated with the solar system as Mercury, Venus, Earth, Mars, Jupiter, Saturn and Uranus. No Pluto.
This is quite a turning point in history, just as we will always remember Columbine, where we were when the read the OJ Simpson verdict on TV or how scared (and small) we felt on 9/11. Granted, this event isn’t as tragic by any stretch of the imagination – but still significant.
This all began a mear two years ago when the International Astronomical Union (IAU) demoted Pluto to a “dwarf planet” status. Last week, the IAU took another jab at Pluto and requested Pluto from here on out referred to as a “plutoid” – a word not even recognized in the English language. To read the whole story, please visit here.
Zurich, Switzerland. This city was named by BusinessWeek as the world’s best place to live.
Who else was made the list?
1. Zurich, Switzerland
2. Vienna, Austria (tied)
2. Geneva, Switzerland (tied)
4. Vancouver, Canada
5. Auckland, Australia
6. Dusseldorf, Germany
7. Munich, Germany (tied)
7. Frankfurt, Germany (tied)
9. Bern, Switzerland
10. Sydney, Australia
Curious how your city ranked? Check it out.
>Fruits and vegetables are prone to harboring various harmful diseases in the summertime – such as the recent outbreak of salmonella. The FDA has recently announced more cases of this outbreak in more than 30 states bringing the total to at least 383 cases.
In order to avoid getting sick this summer time take certain precautions when picking out your favorite grocery store items. Properly cooking meat, poultry and eggs, and washing produce are generally the best methods to prevent illness.
Now, in a Marketing sense, what will happen to those fruits and vegetables grown in the sunshine state? Should consumers avoid those products and shift more towards locally grown – or was this just a fluke?
>A visit from Rob’s twin daughters and the research I have been conducting on social networking and integration got me thinking about the way I was raised. I lovingly refer to my generation as the “Windows 95” generation since I was in grade school when this began to errupt. This generation growing up now uses computers as part of their daily life. They will never experience using a typewriter for their report or what life was like before everyone had a cell phone. A cell phone… what would life be like without one?
Looking back, the first experience I had with a cell phone was seeing the Motorola DynaTAC 8000X on the Saved by the Bell television series. From that time, the cell phone has morphed from something you only elite people had into an everyday necessity. Upon release in 1983, the Motorola DynaTAC 8000X cost consumers a whopping $4,000 whereas a few of the most popular cell phones (iPhone, Blackberry, LG Glimmer, etc.) are at most $1,000.
At least some products are going down in price over the last 20 years!
Honda is setting out to release their newest model, the FCX Clarity. FCX Clarity is, “a next-generation, hydrogen powered fuel cell-powered vehicle” according to sources. It is also about twice as efficient as a hybrid-electric vehicle and three times more efficient than a conventional gasoline vehicle. A limited number of vehicles will be leased to Southern Californians in the summer of 2008.
Click here for more information.
Photo courtesy of Honda.com.
Bruce, still working. We aren’t sure the man ever stops…
Rob’s office, looking quite organized.
My office, neat for the first time.
Katy’s desk (notice the Cleveland sports representation on the bulletin board!)
Ah, the conference room. Soon you will be organized like the rest of the office!
We are just about all settled in and now are welcoming visitors to have the tour of our new space. Feel free to stop by to see the new Felber & Felber office!
>Piggybacking off of my article on June 3rd, “Which “to” is it?” I have decided to keep these grammar lessons going. In writing, it is crucial to have correct word placement. There are many commonly misused words people use everyday not realizing what they are actually saying. A few of my favorites are below:
Accept vs. Except
Accept – a verb meaning to receive (ex: Dorothy will accept her award at the banquet this Friday evening.)
Except – a preposition or verb usually meaning excluding something (ex: I will take the house salad with everything except onions.”)
Affect vs. Effect
Affect – a verb meaning to influence (ex: Tom had no idea losing his cellphone would have such an affect on him.)
Effect – a noun meaning result or a verb meaning to bring about (ex: My doctor said the worst side effect of this new medication is dry mouth.)
Principle vs. Principal
Principle – a noun meaning a basic truth or law (ex: The principle truth in the matter is the car still ran the red light and caused the accident.)
Principal – a noun meaning the head of a school or an organization, or a sum of money (ex: Our principal, Mr. Felber, was very involved in the neighborhood watch program. OR The principal on his bond is at least a quarter of a million dollars.)
Than vs. Then
Than – a conjunction used in comparisons (ex: Mark is taller than Brad.)
Then – an adverb denoting time (ex: The email is to be sent on Tuesday, then the fax on Friday.)
Who vs Which vs. That
Who – refers to a person (ex: Mary was looking for someone who would take her to the airport.)
Which – designates an item or feeling (ex: I have to drive to Florida in two weeks for work, which I don’t mind because I enjoy driving.)
That – generally refers to things, may be used to refer to a group or class of people. (ex: Where is the Laker’s defense that we heard so much about?)
Check back for more grammar hints!